iGaming Daily

During this year’s edition of SBC Summit North America, the team had the chance to sit down and talk about the latest trends in sports marketing with some of the biggest players in the space. 

Multimedia editor James Ross invited SGG Media’s CEO, Troy Paul, for a one-to-one conversation on how working with different sports betting operators across various social media platforms can shape the business relationship between sports and gambling going forward. 

Paul also went on to dive into SGG’s strategy of attracting ‘micro influencers’ that use their relatively small following to promote content related to “every sport, every league, every team, regional and national”.

Creators and Guests

Host
James Ross
Multimedia Editor at SBC Media

What is iGaming Daily?

A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.