{ "version": "1.0.0", "segments": [ { "speaker": "Helen", "startTime": "0.0", "endTime": "33.75", "body": "Every week, there's a new AI editor promising to turn your footage into viral videos in one click. Welcome to the Muthership Creator Strategy, and let me be the one to tell you that most of those claims are made by the company themselves to sell you the platform. Okay. Let's start by by really understanding that any of the decent AI platforms that are claiming to be editors are paid platforms. So you're gonna pay a substantial subscription fee to participate in these platforms." }, { "speaker": "Helen", "startTime": "33.91", "endTime": "81.695", "body": "So if you really want to dig into an AI editor and try to use it, pay for one of those subscriptions and see what it does for you, I can tell you that a few of the people that I know that are paying for subscriptions even said to me, I just have to learn how to do this myself because when the things are being edited, they don't even come out the way I want them to, it takes too long, it takes too many tries, and there are a lot of problems. We are not at a point where we can just abandon all ideas of educating ourselves and decide to lean into AI for editing. For a lot of other things, is doing a really nice job. It can help you with writing, it can help you with idea generation, it can help you solve problems. You can go in there and believe me, I sometimes will troubleshoot something with AI like it's my personal assistant, if something's not working behind the scenes on my website or something." }, { "speaker": "Helen", "startTime": "81.775", "endTime": "110.505005", "body": "I can go in there and I know the questions to ask, and I can come up with the answers. So there is value to AI, and there is gonna be more and more and more value to AI as we move forward, especially in the editing space. But right at this moment, as of the recording of this podcast, we are not at a point where you can simply say, I don't need to learn how to edit, I'm just gonna put all my stuff in AI. Because the only thing that's gonna happen to you is you're gonna... Your content's gonna look like everyone else's, or it's gonna be mediocre at best." }, { "speaker": "Helen", "startTime": "110.825005", "endTime": "121.92", "body": "I initially thought when I was doing this podcast, I was like, You know what? I'm just gonna go to... I I heard about Opus Clips. I'm gonna go to Opus Clips, and I'm gonna have it just edit my podcast teaser. It's gonna be great." }, { "speaker": "Helen", "startTime": "122.4", "endTime": "148.15", "body": "What... All it... It does was take a chunk of the podcast, I could've done that myself in five minutes. It doesn't edit anything creative, it's not understanding I wanna have this, and I want it to be a teaser, and I want it not to finish the sentence here. I mean, the prompts would take me so long to get to the point of what I wanted the edit to look like, that it's just not even worth my time anymore." }, { "speaker": "Helen", "startTime": "148.15", "endTime": "172.68001", "body": "It'd be faster for me to just quickly edit it myself. So you've gotta realize that these tools are working off formulas, and so they are not necessarily gonna be creative and have your content look different than someone else's. You're gonna go into a world of copycats again, and this is the worst thing that's happening to social media, is that all the content starts to look the same. All the hook lines are the same. Everybody's starting with the same opening sentence." }, { "speaker": "Helen", "startTime": "172.76001", "endTime": "202.85", "body": "So you're falling into that trap if you're just gonna sit and lean on that. And that is why I still will fall on a sword for the fact that it's so much nicer easier if you can learn how to quickly edit your own content, even if you're not gonna do slick, fun, creative effects. I'm talking about straight up cutting so that your speaking video is more concise. You're gonna do it better than an AI bot. Because right now, this is airing on November 6, and so in six months from now, this might be a moot point." }, { "speaker": "Helen", "startTime": "202.85", "endTime": "218.705", "body": "This might be old news. I completely know that. I know that from a technology standpoint. I know that in an absolute way. So I'm saying right now, at this moment, 11/06/2026, AI editors are not the answer yet." }, { "speaker": "Helen", "startTime": "219.105", "endTime": "264.9", "body": "So don't fall into that trap. And also, learning how to edit your own content still has a huge value to you as a creator. So let me skip ahead to another idea, which is sprinkle AI content into your existing plan as you progress in a way that makes sense for you. So I'm gonna give you an example of one that just popped into my head, but when people were doing that, going into the TV screen during the soccer finals, when the World Cup was happening, that is a great time to say, oh, this is what I'm gonna do. Because it's popular, it's trending, everyone's trying it, everyone's video's turning out a little differently, actually a few people ended up going into the screen and they kept their heels on, they had high heels." }, { "speaker": "Helen", "startTime": "264.9", "endTime": "291.15", "body": "Other people, their outfit changed into soccer outfit. So AI had some fun, you had fun outcomes coming from AI if you did that trend. And that made it, like everybody's hopping on it. The same thing happened during Halloween when a lot of people were riding the witch's broom, I didn't do that one, but it was like you hopped on a witch's broom and you were flying down the street. So there's times where AI can help you get seen, because a certain AI trend is being pushed out." }, { "speaker": "Helen", "startTime": "291.15", "endTime": "322.375", "body": "So there's space for AI, I'm not saying that to ignore it. I'm just saying you don't want to lean your whole account on being an AI character, or leaning on an AI editor, because sameness, sameness, sameness, you're not gonna stand out, you're not gonna be able make connection. You're not gonna be able to build community. You're not gonna get people to follow you as an AI bot that's like, da da da da da, perfectly saying the lines, and perfectly presented, and perfectly dressed. People want messy." }, { "speaker": "Helen", "startTime": "323.01498", "endTime": "375.47998", "body": "In general, viewers follow messy. This is like a new thing I should coin now, but it's true. If you're too polished, too perfect, and too all of these things, you're gonna get, number negativity in the comments, because right now there are actually some older AI trends going on, where it's like this woman who's very, very fit in her nineties, and it's an AI generated person, it's not even a real person. So now we're setting the standards for what it's gonna be like to be 90 years old by something that's not real, and that's just not helping anyone. So honestly, and unfortunately, some people don't recognize that, but as soon as you read the comments, a few people will immediately see it and call it So if you are watching a video and you think this is amazing, or this is so funny, this is too good to be true, read the comments, someone will tell you in the comments, this is AI." }, { "speaker": "Helen", "startTime": "375.71997", "endTime": "402.23", "body": "And just educate yourself, so that you're not looking like the fool that's forwarding it to all your friends and they're laughing behind your back. You want to get ahead of it, you want to be aware of it, and know that it's happening, but just don't fall prey to it in believing that it's something real. And I am sometimes guilty as charged, I'm going so fast, and oh cute reaction of the baby kissing the statue, and then I look in the comments, it's like, oh, I wish this was real. Unfortunately it's AI. And I'm like, oh my god, almost fell for it myself." }, { "speaker": "Helen", "startTime": "402.31", "endTime": "430.1", "body": "So we're all gonna be subject to the AI wave, and I think if we realize the value it can... Where it can help us versus diving all in right now before it's up to the standards that's gonna help you gain a community. Alright? So this is really important. I don't know if I can articulate it enough, but I think that we are..." }, { "speaker": "Helen", "startTime": "430.9", "endTime": "468.705", "body": "It's just unfortunate right now. It makes me a little sad that we have so many people that just don't wanna hide behind it, and they don't wanna be themselves, and I'm like that's the whole thing that makes social media so valuable, is that we can actually connect with real humans far far away from where we live. Someone we'd never been able to listen to before, learn from before, be inspired by before, and now it's not real in a lot of cases. And I just... I want us to lean into realness if you wanna separate yourself and you wanna actually impact people." }, { "speaker": "Helen", "startTime": "469.26498", "endTime": "487.33002", "body": "Okay? So think about that. Also, think about the platforms that you are gonna test out, and feel free to play around with CapCut, the little AI functions and features, and have fun with it. Just don't lean on it as your entire basis for your content. It's a losing battle right now if you do that." }, { "speaker": "Helen", "startTime": "487.49", "endTime": "535.605", "body": "And I feel strongly about it, because I know when people are looking for connection, they're looking for messy. My favorite word of this podcast right now. Anyway, honestly, the minute I started planning for this podcast, and looking for AI editors to see about reviews, do you know what happened? I'm getting ads for them one after the next after the next. So there's so many of them popping up, and that's why if you are gonna fall prey to one of them, read the reviews, go off the app itself, go into Google, go put it in the search, go into Reddit for Pete's sake, find real people who are talking about it, so that you get the right feedback before you spend hundreds of dollars on these AI editing platform subscriptions." }, { "speaker": "Helen", "startTime": "535.685", "endTime": "583.045", "body": "And before I leave you on this, I want you to also realize the value in AI is huge. So there is huge upside to figuring out how to use it, to figuring out what ways it can help you as a business owner, as a creator, or just even as a person in life who's trying to problem solve. Because getting used to using it in a problem solving way makes you feel more empowered to figure things out yourself. I know that sounds crazy because you're using a bot to figure things out yourself, but that is how you learn the steps. So even for me, we're moving our email platform over to Kit, so I spent some time with a bot, and I was asking a question, why is this one?" }, { "speaker": "Helen", "startTime": "583.045", "endTime": "590.885", "body": "Is that one? Do you think this one's more valuable? Why do you think that? And I will probe and probe and probe. I don't just take the answers at face value." }, { "speaker": "Helen", "startTime": "590.885", "endTime": "606.75", "body": "I'm like, where did you get that information from, and where was that published? And back and forth, you need to call out your bot. I mean you need to. You've gotta probe more. Don't just take every answer as if it's truth." }, { "speaker": "Helen", "startTime": "606.91003", "endTime": "624.46", "body": "You've gotta, how come you recommended this? On what basis did you recommend that? Have you checked this one? I've heard about this one. You want to present the bot with the problems, so that it can actually talk itself out of it, and not just say, Oh, oops, my bad, which has happened before." }, { "speaker": "Helen", "startTime": "624.46", "endTime": "635.545", "body": "I'll say, No, actually, TikTok doesn't work that way. It actually has this option. And it's like, Oh, yes, Muthership, you're correct. I'm like, Yes, I know better than you. This is what I'm saying." }, { "speaker": "Helen", "startTime": "635.545", "endTime": "667.485", "body": "We are only as good as the information the bot has, and sometimes we might have more information than them. We might be more of an expert at a certain thing than the bot that you're asking in that moment. It's something to understand, and realizing that you can use it as a teaching tool. You can have AI help you learn something, and then you become smarter than it. The things that I figured out very quickly by asking back and forth, then I'm like, oh, I know, I could use my existing platform to host my emails." }, { "speaker": "Helen", "startTime": "667.565", "endTime": "699.655", "body": "I don't need to get a new one, a new domain, which is what the platform was first suggesting. But when I went back and forth and I probed enough, I got my answer. So there is huge value in understanding AI, and I think I'm gonna be talking more about it in upcoming episodes and different ways to apply it to your own business model. There's all these claims coming from creators that can't, not Canva, that Claude is solving all of their business problems, and Claude is making all of their content. This is not reality." }, { "speaker": "Helen", "startTime": "699.97504", "endTime": "716.82", "body": "And you can't just believe someone who's trying to make a video to go viral. It's just like the people who are like, press all buttons and you're gonna go viral. Press like and follow and save this video and you're gonna go viral. That... That's an absurd claim, and everybody believed it because one person said it and went viral." }, { "speaker": "Helen", "startTime": "716.98", "endTime": "725.525", "body": "So I just... I think we all need to get our little antenna... Antennas on. Get your bunny ears on. I should've put my bunny ears on for this episode." }, { "speaker": "Helen", "startTime": "725.685", "endTime": "755.815", "body": "But use your use your antenna, keep your eyes open, and ask people who know more than you. Don't feel shy. And people in the studio, please ask the question. I would put it into my own community chat if I had a question about some of the AI things that I know some of our studio creators are really into it. So you use your resources, make sure your eyes are open, and don't just think, oh, AI's just gonna solve it all for me, I'm just gonna get this AI editor and I'll never have to edit my own videos again." }, { "speaker": "Helen", "startTime": "755.89496", "endTime": "789.505", "body": "And unfortunately, at this juncture, that is not your reality. If you're interested in help, and I am leaning on helping you in ways to make your thing faster, make your process faster. So I recently was gonna do a whole video on how to do this pinch zoom trend, and I was gonna teach the key frames, and I went, you know what, I'm gonna make this so much easier for all of my members. I will make the edit, make the template, and all they have to do is shoot the shot and put it into the template. So even I am trying to be the solution for my studio members in a way that's quicker and more efficient for them." }, { "speaker": "Helen", "startTime": "789.505", "endTime": "816.61505", "body": "And yes, will some of them wanna learn how to do it key frames so they can make their own version? Hell yes, and I have the key frame lessons in the studio. But I also want to provide a quicker solution, because in this world of we have a million things to do, time is of the essence, and we don't wanna spend a lot of time doing this digital stuff. I sometimes realize, my god, the whole day went by, didn't even get outside. I'm just doing a million pieces of content, I'm editing, I'm on my computer, I'm on Zoom meetings, and all of a sudden the whole day has passed." }, { "speaker": "Helen", "startTime": "816.695", "endTime": "851.32", "body": "So we've all gotta find a way to balance our life better so that we have more time to live and breathe and touch grass and feel air outside and not be attached to this digital lifestyle. So I wanna be part of that solution, and I wanna help you get to that space. And right now, the answer isn't just stick it all in an AI editor, but the answer is learn this much, use... Lean on the platforms for this much, find a balance. Just like you're gonna find work life balance, you're gonna find AI real editing balance." }, { "speaker": "Helen", "startTime": "851.32", "endTime": "856.44", "body": "Okay? Sound like a plan? Yay. That's it for now. I've real..." }, { "speaker": "Helen", "startTime": "856.44", "endTime": "866.77966", "body": "We did release the Creator Retreats today, so go and check them out and see if you wanna hop on one of them. I'm really excited for 2027. Big things coming. Alright. See you next week." }, { "speaker": "Helen", "startTime": "866.77966", "endTime": "867.4197", "body": "Thanks for listening." } ] }