{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Introduction\r",
      "startTime": 0,
      "endTime": 70
    },
    {
      "title": "Jessica’s journey from pharmacist to business strategist\r",
      "startTime": 70,
      "endTime": 251
    },
    {
      "title": "Leaving corporate after a health crisis and starting over\r",
      "startTime": 251,
      "endTime": 379
    },
    {
      "title": "Why so many entrepreneurs struggle with profit\r",
      "startTime": 379,
      "endTime": 501
    },
    {
      "title": "The key to more profit is doing better, not more\r",
      "startTime": 501,
      "endTime": 557
    },
    {
      "title": "The first lever: creating your “Hell Yes” offer\r",
      "startTime": 557,
      "endTime": 805
    },
    {
      "title": "How pricing and positioning change everything\r",
      "startTime": 805,
      "endTime": 1036
    },
    {
      "title": "Client example: the concert pianist who sold $30K in six weeks\r",
      "startTime": 1036,
      "endTime": 1301
    },
    {
      "title": "Turning a low-ticket membership into a $120K cohort program\r",
      "startTime": 1301,
      "endTime": 1466
    },
    {
      "title": "The second lever: add-ons and bundles\r",
      "startTime": 1466,
      "endTime": 1829
    },
    {
      "title": "How tiered pricing can 2–3x your income\r",
      "startTime": 1829,
      "endTime": 2050
    },
    {
      "title": "The third lever: reactivation—selling to warm leads again\r",
      "startTime": 2050,
      "endTime": 2266
    },
    {
      "title": "The candle bar business that grew 76% year-over-year\r",
      "startTime": 2266,
      "endTime": 2590
    },
    {
      "title": "The hidden cost of your energy and how to optimize it\r",
      "startTime": 2590,
      "endTime": 2814
    },
    {
      "title": "Capturing contact info to reactivate clients\r",
      "startTime": 2814,
      "endTime": 3211
    },
    {
      "title": "The fourth lever: referrals and the “plus one” SOP\r",
      "startTime": 3211,
      "endTime": 3550
    },
    {
      "title": "Building referral systems into your business\r",
      "startTime": 3550,
      "endTime": 3780
    },
    {
      "title": "Measuring results and optimizing every flywheel\r",
      "startTime": 3780,
      "endTime": 4200
    },
    {
      "title": "Jessica’s worksheet to uncover hidden profit",
      "startTime": 4200,
      "endTime": 0
    }
  ]
}