The Aperiam Podcast

Joe and Corey speak with Heather Macaulay, co-founder of MADConnect and Audience Choice winner at the Marketecture Startup Challenge.

There is a problem that doesn’t get nearly enough attention: integration debt. Every audience sync, conversion pull, and cross-platform workflow depends on APIs that are expensive to build, harder to maintain, and constantly breaking. That hidden “connectivity tax” is quietly draining engineering time across AdTech and MarTech.

When the plumbing underneath isn’t solid, everything above it stalls.  Learn more about what is needed from the underlying infrastructure to enable data to really work for a company.

What is The Aperiam Podcast?

Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.