Speaking Your Brand: Public Speaking Tips and Strategies

Speaking opportunities are increasing as more events and conferences are returning to in-person and organizations are looking to bring in trainers. Now is the time to get prepared and take action. This is exactly what our guest, Sarah Lynn Wallace,...

Show Notes

Speaking opportunities are increasing as more events and conferences are returning to in-person and organizations are looking to bring in trainers.

Now is the time to get prepared and take action.

This is exactly what our guest, Sarah Lynn Wallace, has been doing as she’s been going through our Thought Leader Academy this year.

Sarah has booked several speaking and training engagements, including paid ones. 

I asked Sarah to come on the podcast and have a conversation with our lead speaking coach, Diane Diaz, to talk about what has been effective for her in booking speaking engagements.

Sarah has a unique take on the marketing and visibility work she does with her clients, which you’ll hear about as well.

Diane and Sarah talk about:

  • Why Sarah decided to focus on thought leadership in her business
  • Feeling stuck in the expert trap and not differentiating herself
  • The strategies Sarah has used to book more speaking engagements, including paid ones (at higher fees!)
  • Sarah’s experience in our Thought Leader Academy
  • How your Enneagram archetype number can influence your speaking style

Join our Thought Leader Academy and make the shift from expert presenter to sought-after speaker and thought leader: https://www.speakingyourbrand.com/academy/ 

About My Guest: Sarah Lynn Wallace is host of the Enneagram MBA podcast, certified Enneagram coach, workshop facilitator, speaker, and visibility consultant with over 13 years of experience in relationship management and sales, working with government agencies like the EPA and companies including Big Ass Fans, MindBody software, and adidas Outdoor. Women running a business or in a business hire Sarah to use the Enneagram to help them know, like, and trust themselves, so that they can get visible with a brand that clients and other stakeholders know, like and trust.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. This episode is hosted by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/274/ 

Sarah’s Enneabrand course = https://www.enneagrammba.com/enneabrand 

Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/. 

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 

 

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JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.