In today’s episode, we sit down with Sarah Santacroce. With a move from Switzerland to sunny California, she quit her day job and became a marketing expert who helps business owners have anxiety-free marketing.
“And then I thought, well, if I can do that I can probably help business owners do the same,” says Sarah about how being able to manage her own marketing allowed her to feel comfortable managing others’.
We’ll chat about how to position yourself as an expert on LinkedIn, how to get clients without aggressive selling, and…
- How a starting point as a VA turned into full-time marketing coaching,
- What anxiety-free marketing really is,
- The importance of a niche market,
- Who LinkedIn is for and not for, and,
- What she thinks separates successful business owners from non-successful ones
What is P is for Profit?
Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.