In this episode of Driven to Lead, our guest Jeroen Kraaijenbrink shares his journey from academia to consulting and now to leadership coaching and mentoring, where his work focuses on helping leaders move beyond traditional, ego-driven models of leadership toward what he calls “eldership.” Jeroen describes eldership as a more mature, responsible, and integrated form of leadership — one that looks beyond short-term performance, reduces the dominance of ego, and helps leaders bring their whole self into their work. The conversation explores the difficulty of real behavior change, the importance of daily reflection, and Jeroen’s simple but powerful coaching framework: “face it, feel it, fix it.” He also shares a striking story from a manufacturing company where his culture assessment revealed a serious leadership problem, but the CEO’s defensive response ended the engagement. The story is a reminder that leadership growth requires courage, humility, self-awareness, and a willingness to hear the truth — especially when the truth is uncomfortable.
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– Wayne and the Driven to Lead podcast team
Contact Wayne here: https://www.linkedin.com/in/wayne-brannon-792b0536/
Visit the gr8road website here: https://www.gr8road.com/
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Driven to Lead is a podcast dedicated to inspiring and empowering business leaders, managers, and entrepreneurs to reach their full potential. Hosted by Wayne Brannon, each episode dives deep into leadership strategies, personal growth, team management, and real-world business challenges. Whether you’re leading a startup or a large organization, Driven to Lead offers actionable insights to help you build strong teams, develop your leadership skills, and create a positive impact in your workplace. Tune in weekly to unlock your leadership potential and drive success.