Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face.
Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but always ran into issues finding ones that could really move the needle. At the age of 24, Rob quit his job and started his first agency - CIT PR - which he grew to 25 staff members with revenues of £1.5m. That led him to a successful exit in 2003, after which he leveraged his experience to start a coaching business in 2007.
Most small agency owners get stuck being the delivery person instead of actually leading and growing the agency. To realistically start growing, agency owners need to change their focus towards structure, delegation and productization. After the 10+ employee mark, a leadership team also becomes a necessity to sustainably expand, as otherwise you’re split between internal and client strategy which causes one or the other to be neglected.
Tune into the full episode to learn how to turn your agency into a self-sufficient, profitable and sustainable business!
HIGHLIGHTS:
2:47 How Rob sold his agency and became a coach
6:17 Why people choose to hire Rob
10:45 How to build a self-sufficient agency
14:21 You need a leadership team
16:12 What if you can’t afford to hire?
19:51 Rob's best growth hack
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Rob - https://www.linkedin.com/in/robdacosta/
What is Funnel Vision - For Performance-Driven Agencies & Marketers?
Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines.
Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage.
Here’s what to expect:
-The precise growth engine our guests are using right now
-Step-by-step breakdowns of campaigns, funnels, and systems
-The specific tools and processes behind repeatable growth
Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately.
Subscribe, tune in, and send us your feedback to team@funnelvision.media!