Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face.
Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but always ran into issues finding ones that could really move the needle. At the age of 24, Rob quit his job and started his first agency - CIT PR - which he grew to 25 staff members with revenues of £1.5m. That led him to a successful exit in 2003, after which he leveraged his experience to start a coaching business in 2007.
Most small agency owners get stuck being the delivery person instead of actually leading and growing the agency. To realistically start growing, agency owners need to change their focus towards structure, delegation and productization. After the 10+ employee mark, a leadership team also becomes a necessity to sustainably expand, as otherwise you’re split between internal and client strategy which causes one or the other to be neglected.
Tune into the full episode to learn how to turn your agency into a self-sufficient, profitable and sustainable business!
HIGHLIGHTS:
2:47 How Rob sold his agency and became a coach
6:17 Why people choose to hire Rob
10:45 How to build a self-sufficient agency
14:21 You need a leadership team
16:12 What if you can’t afford to hire?
19:51 Rob's best growth hack
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Rob - https://www.linkedin.com/in/robdacosta/
What is Funnel Vision - For Performance-Driven Agencies & Marketers?
Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually.
We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients.
Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format.
Aside from their unique topic of the day, our guests always answer one big question:
What is your best growth tactic?
For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!