Subscribe
Share
Share
Embed
Creating an awesome game is meaningless if it does not attract enough users. Acquiring new users can oftentimes require a bigger marketing budget and a great deal of patience. Not every game studio or game company sees the value in spending money on marketing their game, but it is one of the most successful and efficient ways to increase your daily active users and your games longevity. This week on Mastering Retention, Tom speaks with Angus Lovitt (CEO at Ramp), about optimizing your marketing budget, moving your game through the soft launch phase, and all the “homework” that should be done before making your marketing plans.
Show Notes
Creating an awesome game is meaningless if it does not attract enough users. Acquiring new users can oftentimes require a bigger marketing budget and a great deal of patience. Not every game studio or game company sees the value in spending money on marketing their game, but it is one of the most successful and efficient ways to increase your daily active users and your games longevity. This week on Mastering Retention, Tom speaks with Angus Lovitt (CEO at Ramp), about optimizing your marketing budget, moving your game through the soft launch phase, and all the “homework” that should be done before making your marketing plans.
Here are your cheat codes:
1:00 How did Angus Lovitt get into the video game industry?
9:42 The Origins of Ramp and what services they provide.
20:11 What was the UA environment like when King Launched Candy Crush?
25:09 Finding the optimal marketing budget.
30:31 Studio leaders need to do their homework.
35:10 Getting out of “Soft Launch Hell”
41:01 Validating your game ideas.
45:21 The challenges facing UA and how to overcome them.
1:02:16 When a creative has reached its end.
Creators and Guests
What is Mastering Retention?
Welcome to the ultimate gaming breakdown with Tom Hammond and Neil Edwards! Tune in every week as we deconstruct today's top games and reveal the secrets behind their success.