Frost Li has a rich history in tech, and she even helped Wish build out its growth division. In fact, it was during her time at Wish that she discovered her fascination with retail and, specifically, helping retail brands grow.
Social commerce has become a key method for brands of all sizes to reach their audiences and grow market share, however, different platforms have walled gardens and limited capabilities that prevent merchants from reaching their full potential.
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.