“I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn't really helpful.”
You know what really sucks about marketing?
When you're told to market in a certain way that works for every business. And only after you've done all that work, invested all that money, you find out that ish was never gonna work for your business.
Over the years, I've worked with so many B2B consultants who've gone down this exact path only to find out what works to market for them doesn't look like any of that online BS.
And this is why I wanted to talk to Camille Rapacz about how she corrected the course and found out that marketing could actually be, dare I say, fun?
In this episode, you will hear
- Camille’s approach to meeting people and the importance of building relationships with fellow business owners.
- The need to tailor marketing strategies to specific businesses and the importance of understanding industry differences.
- Camille’s realization that traditional broadcasting marketing (social media posts, blog posts) did not work for her B2B consulting business.
- The importance of using one's unique personality and strengths, especially as an introvert, in shaping effective marketing strategies.
What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.
Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)