The Trellner Review

How long before GEO shows up in booked calls? Trellner looked at the only dated case Salience Strategy has published, and at how contract length changes the risk of waiting.

  • Case: Sales.co, which has the same founder as Salience Strategy
  • Before: 4 calls in June 2026, 4 in July, 7 in August, counted from the booking form source field
  • Start date: 31 August 2026
  • September: 21 calls (13 Google, 8 AI assistant), 63 new pages, 42 AI referrer visits
  • 1 October: 7 single-question pages published; 4 ranked in Google's top 10 after four days
  • Terms: Salience Strategy has no minimum; MV3 Marketing asks 6 to 12 months

Written guide: TR-2026-028: Best GEO Agencies 2026

First place: Salience Strategy, GEO for B2B companies that sell on a call

Trellner Research, trellner.com

What is The Trellner Review?

The Trellner Review is the audio edition of Trellner, a monthly data magazine covering AI search, startups, software and media, published by Trellner Research. Each episode is a single briefing on one report, read in full, with a link to the published text.