WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:15.973 --> 00:00:22.003 What do you do with the dreaded double T the tedious task? 00:00:22.483 --> 00:00:26.713 You'd love to delegate those tedious tasks to a virtual assistant, or maybe 00:00:26.713 --> 00:00:32.023 even your college age, son or daughter, but showing them how to do that. 00:00:32.023 --> 00:00:35.083 Tedious tasks can take far too long. 00:00:35.443 --> 00:00:37.903 And so like me, you figure it's just faster. 00:00:37.903 --> 00:00:39.583 If I do it myself. 00:00:39.983 --> 00:00:42.083 Check out ScribeHow. 00:00:42.603 --> 00:00:48.023 ScribeHow it comes to the rescue and helps you share a how tos in seconds. 00:00:48.383 --> 00:00:53.633 It will help you automatically generate a step-by-step guides for any task. 00:00:54.033 --> 00:00:58.773 All you do is sign up, add the Chrome extension to your Chrome browser. 00:00:59.373 --> 00:01:03.693 It also happens to work with my privacy first browser. 00:01:03.723 --> 00:01:05.883 My favorite of choice is called Brave. 00:01:05.913 --> 00:01:07.863 I'll put a link to that in the show notes. 00:01:08.263 --> 00:01:13.023 Click the extension record your screen . That pops into a step-by-step. 00:01:13.323 --> 00:01:14.943 How to document. 00:01:15.393 --> 00:01:18.663 You can check out the how to example I created by clicking 00:01:18.663 --> 00:01:20.193 the link in the show notes. 00:01:20.883 --> 00:01:24.213 It's a, how to that shows you the steps for achieving. 00:01:24.783 --> 00:01:30.873 The feedback that I gain every time I send out my four win weekly email. 00:01:31.273 --> 00:01:35.893 I'm curious if you could ask me for one, how to, what would that be? 00:01:36.343 --> 00:01:38.353 How to hit email inbox zero. 00:01:38.953 --> 00:01:42.283 How to summarize your entire business on a napkin. 00:01:42.853 --> 00:01:47.533 Email me and let me know, uh, how to, that you would love to know from me. 00:01:47.933 --> 00:01:51.073 Win number two, something a client recently asked. 00:01:51.473 --> 00:01:55.823 A client recently asked for help with her upcoming speaking opportunity. 00:01:56.123 --> 00:01:59.813 She was going to be speaking to a group of business professionals. 00:02:00.083 --> 00:02:03.683 So here are a few of the questions that we worked through together. 00:02:03.983 --> 00:02:07.133 I often use them for any talk that I give also. 00:02:07.533 --> 00:02:08.313 First we asked: 00:02:08.713 --> 00:02:10.693 What's the one thing you want them to do? 00:02:11.093 --> 00:02:15.177 Or what's the one thing you want them to know from your talk? 00:02:15.357 --> 00:02:17.817 And then secondly, why do they need to do that? 00:02:17.847 --> 00:02:19.677 Or why do they need to know that. 00:02:20.077 --> 00:02:24.817 Number two, we ask, how will the audience feel about your topic at the beginning 00:02:24.817 --> 00:02:29.107 of your talk and how do you want them to feel at the end of your talk? 00:02:29.507 --> 00:02:33.137 Emotion is powerful and transforming the emotions. 00:02:33.677 --> 00:02:35.717 In a talk or a speech. 00:02:35.717 --> 00:02:38.597 I can leave a powerful impact with your audience. 00:02:38.927 --> 00:02:42.887 Number three, we asked, what do you want this talk to do for your business? 00:02:43.277 --> 00:02:46.697 This puts your business hat on and make sure you think through. 00:02:47.387 --> 00:02:51.527 How this talk can and should impact your own business. 00:02:52.037 --> 00:02:56.627 And number four, we asked what's your opening line and closing line. 00:02:56.837 --> 00:02:58.007 Here's a hint. 00:02:58.337 --> 00:03:02.867 You want to script out your opening and closing line word for word. 00:03:03.137 --> 00:03:06.887 Here's why it's the first thing your audience will hear you say. 00:03:07.157 --> 00:03:11.417 And it's the last thing that they'll remember because they're so important. 00:03:11.837 --> 00:03:14.867 I encourage you to script those two lines out. 00:03:15.267 --> 00:03:19.227 What's the best piece of speaking advice you've heard or learned, 00:03:19.827 --> 00:03:21.567 email me back and let me know. 00:03:21.967 --> 00:03:24.247 Win number three, something to think about 00:03:24.647 --> 00:03:28.997 Here are my three least favorite things about the mad dash to 00:03:28.997 --> 00:03:31.397 start a personal brand business. 00:03:31.907 --> 00:03:36.527 The personal branding space, often rewards charisma over character. 00:03:37.127 --> 00:03:40.037 Confuses success for satisfaction. 00:03:40.517 --> 00:03:42.797 And puts rest on layaway. 00:03:43.197 --> 00:03:46.580 Have you ever felt that pressure , the pressure to be flashy, the 00:03:46.580 --> 00:03:49.610 pressure to make it happen, the pressure to grind it out. 00:03:50.150 --> 00:03:51.350 Maybe that's just me. 00:03:51.750 --> 00:03:53.800 Win number four, something personal. 00:03:54.200 --> 00:03:58.200 For the longest time I let my work week happened to me. 00:03:58.470 --> 00:03:59.160 You know what I mean? 00:03:59.160 --> 00:04:05.340 Somehow this external thing, which really isn't a thing at all would dictate 00:04:05.340 --> 00:04:08.490 my week, week after week after week. 00:04:08.940 --> 00:04:11.280 And that makes for a wild ride. 00:04:11.280 --> 00:04:13.680 It's really the tail wagging the dog. 00:04:14.080 --> 00:04:16.180 Until it finally dawned on me. 00:04:16.480 --> 00:04:19.300 Wait, I'm not a dog and I don't have a tail. 00:04:20.140 --> 00:04:25.120 Now my work week is far more predictable because I am the one that predicts it. 00:04:25.520 --> 00:04:27.890 My current rhythm goes, something like this. 00:04:28.580 --> 00:04:29.510 On Mondays. 00:04:29.510 --> 00:04:33.110 I work on my business and don't schedule any meetings. 00:04:33.530 --> 00:04:38.090 Tuesday through Friday, I have focused work time in the morning, and then 00:04:38.090 --> 00:04:40.550 I schedule my meetings after lunch. 00:04:40.950 --> 00:04:43.230 Most every day I wake up early. 00:04:43.560 --> 00:04:45.570 I read, I pray. 00:04:45.690 --> 00:04:47.220 I enjoy a cup of coffee. 00:04:47.460 --> 00:04:48.960 I do my exercise. 00:04:48.960 --> 00:04:52.080 And then I will often finish by reading a poem. 00:04:52.480 --> 00:04:54.250 On Friday and Saturday mornings. 00:04:54.640 --> 00:04:56.710 I usually meet with a friend for coffee. 00:04:57.250 --> 00:04:59.230 And we'll go take a walk together. 00:04:59.260 --> 00:05:00.910 If the weather is nice. 00:05:01.310 --> 00:05:05.930 And as a bonus on Monday mornings and Tuesday evenings, I regularly 00:05:05.930 --> 00:05:07.790 meet with a group of young men. 00:05:08.120 --> 00:05:12.980 They're really studs to talk about the stuff that really truly matters in life. 00:05:13.503 --> 00:05:17.973 what's been most helpful for you and how you organize your work week instead 00:05:17.973 --> 00:05:20.223 of letting it just happen to you. 00:05:20.673 --> 00:05:22.023 I love to learn from you. 00:05:22.023 --> 00:05:23.673 Shoot me an email and let me know. 00:05:25.440 --> 00:05:28.740 Thanks for joining me on this episode of the brand Brand ed bullet. 00:05:29.160 --> 00:05:29.850 Good news. 00:05:29.880 --> 00:05:32.250 You don't have to scroll through the show notes to find 00:05:32.250 --> 00:05:33.600 the links to any of the apps. 00:05:33.630 --> 00:05:34.740 apps or other wins. 00:05:34.740 --> 00:05:36.030 mentioned in this episode. 00:05:36.600 --> 00:05:39.420 Instead, just hop on my email list and you can get these 00:05:39.420 --> 00:05:41.610 four wins right in your inbox. 00:05:42.060 --> 00:05:45.570 Just go to Robbyf.com/friday. 00:05:45.730 --> 00:05:49.990 That's R O B B Y F.com/friday. 00:05:49.990 --> 00:05:53.230 I'd also love your help getting this into the hands of more people. 00:05:53.350 --> 00:05:56.845 So go and leave a review on apple podcast and then share. 00:05:56.875 --> 00:05:58.675 Share this episode with somebody you love. 00:05:59.090 --> 00:05:59.960 Feel free to DM. 00:05:59.990 --> 00:06:03.680 On me on instagram and share which when was your favorite from this episode. 00:06:03.950 --> 00:06:06.920 Have a great weekend and go and build a life-giving brand.