The State of Retention Marketing | #EP53 The Science Of Shopping ft. Kartik Bhatt | Ankur Gattani | WebEngage

In the latest episode of “The State of Retention Marketing,” Kartik Bhatt, Chief Digital Officer at Modern Electronics, expounds on the science of shopping through the integrated, sometimes isolated worlds of anthropology, psychology, user experience, shopping behavior, omnichannel marketing, retention, and data.

• (00:00) - Introduction
• (00:59) - Retail Anthropology
• (07:20) - Online Vs. Offline
• (14:42) - Customer Behavior Evolution
• (16:52) - Omnichannel Ecosystem
• (24:41) - Solution Selling
• (31:28) - Subscription Commerce
• (35:20) - Customer Retention
• (42:34) - User engagement-led Retention
• (48:11) - Customer Engagement Touchpoints
• (54:42) - Data Unification
• (56:13) - Artificial Intelligence
• (57:14) - Legacy Improvisation

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.