Retail Remix

The elimination of cookies is going to make it essentially impossible for retailers to get the third-party data they need to fuel their personalization initiatives. But with the right methods, your loyalty program can save the day!

During this episode of Retail Remix, Alicia Esposito sits down with Rob Garf and Natasha Janic of Salesforce to discuss all of the major shifts happening in the marketing space, including Apple’s changing privacy guidelines and Google’s removal of third-party cookie tracking, and how that drives major data in loyalty programs.

Show Notes

The elimination of cookies is going to make it essentially impossible for retailers to get the third-party data they need to fuel their personalization initiatives. But with the right methods, your loyalty program can save the day!  
 
During this episode of Retail Remix, Alicia Esposito sits down with Rob Garf and Natasha Janic of Salesforce to discuss all of the major shifts happening in the marketing space, including Apple’s changing privacy guidelines and Google’s removal of third-party cookie tracking, and how that drives major data in loyalty programs. Specifically, they dig into:   
  • The value of zero- and first-party data and how to collect it across channels;  
  • New ways to create value and a mutually beneficial relationship with consumers;  
  • Recommendations (and requirements) for building trust and transparency around data collection practices; and  
  • How to power “data democratization” across the organization, including in stores.  
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.