{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":2.7,"endTime":5.79,"body":"Who's gonna"},{"speaker":"Morgan Franklin","startTime":2.7,"endTime":5.79,"body":"listen to your podcast? As a"},{"speaker":"Morgan Franklin","startTime":5.79,"endTime":9.93,"body":"Podcast Producer, I find some"},{"speaker":"Morgan Franklin","startTime":5.79,"endTime":9.93,"body":"podcasters are thinking about"},{"speaker":"Morgan Franklin","startTime":9.93,"endTime":15.06,"body":"this way too much, and other"},{"speaker":"Morgan Franklin","startTime":9.93,"endTime":15.06,"body":"podcasters aren't thinking about"},{"speaker":"Morgan Franklin","startTime":15.06,"endTime":19.05,"body":"it at all. 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Because it strips away"},{"speaker":"Morgan Franklin","startTime":197.94,"endTime":202.14,"body":"all that fluff and glitz and"},{"speaker":"Morgan Franklin","startTime":202.2,"endTime":205.38,"body":"takes us back to what we loved"},{"speaker":"Morgan Franklin","startTime":202.2,"endTime":205.38,"body":"about social media in the first"},{"speaker":"Morgan Franklin","startTime":205.38,"endTime":212.4,"body":"place. Connection, storytelling"},{"speaker":"Morgan Franklin","startTime":205.38,"endTime":212.4,"body":"authenticity. I say all this to"},{"speaker":"Morgan Franklin","startTime":212.4,"endTime":216.09,"body":"say that's why it's so critical"},{"speaker":"Morgan Franklin","startTime":212.4,"endTime":216.09,"body":"to know who you're talking to"},{"speaker":"Morgan Franklin","startTime":216.09,"endTime":221.01,"body":"when you're recording a podcast."},{"speaker":"Morgan Franklin","startTime":216.09,"endTime":221.01,"body":"So how do you create a podcast"},{"speaker":"Morgan Franklin","startTime":221.01,"endTime":224.91,"body":"with clear messaging that"},{"speaker":"Morgan Franklin","startTime":221.01,"endTime":224.91,"body":"engages your audience and will"},{"speaker":"Morgan Franklin","startTime":224.91,"endTime":228.93,"body":"grow your business? 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Are they"},{"speaker":"Morgan Franklin","startTime":259.44,"endTime":263.04,"body":"married? Are they single, all"},{"speaker":"Morgan Franklin","startTime":263.04,"endTime":266.91,"body":"these questions matter? And"},{"speaker":"Morgan Franklin","startTime":263.04,"endTime":266.91,"body":"here's the part where you're"},{"speaker":"Morgan Franklin","startTime":266.91,"endTime":270.12,"body":"going to start thinking, Oh,"},{"speaker":"Morgan Franklin","startTime":266.91,"endTime":270.12,"body":"Morgan, I want everyone to"},{"speaker":"Morgan Franklin","startTime":270.12,"endTime":273.87,"body":"listen to my show. How could I"},{"speaker":"Morgan Franklin","startTime":270.12,"endTime":273.87,"body":"pick just one kind of person?"},{"speaker":"Morgan Franklin","startTime":274.05,"endTime":278.34,"body":"And I know it is so intimidating"},{"speaker":"Morgan Franklin","startTime":274.05,"endTime":278.34,"body":"to niche down. We all want to"},{"speaker":"Morgan Franklin","startTime":278.34,"endTime":281.01,"body":"believe that everyone would"},{"speaker":"Morgan Franklin","startTime":278.34,"endTime":281.01,"body":"listen to our show. But the"},{"speaker":"Morgan Franklin","startTime":281.01,"endTime":286.41,"body":"truth is, that's not possible."},{"speaker":"Morgan Franklin","startTime":281.01,"endTime":286.41,"body":"And that's okay. You aren't for"},{"speaker":"Morgan Franklin","startTime":286.41,"endTime":290.55,"body":"everyone and your podcast isn't"},{"speaker":"Morgan Franklin","startTime":286.41,"endTime":290.55,"body":"going to be either. 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What do you wish"},{"speaker":"Morgan Franklin","startTime":318.81,"endTime":322.32,"body":"you had known five years ago, or"},{"speaker":"Morgan Franklin","startTime":318.81,"endTime":322.32,"body":"10 years ago, or at the"},{"speaker":"Morgan Franklin","startTime":322.32,"endTime":325.83,"body":"beginning of a new chapter of"},{"speaker":"Morgan Franklin","startTime":322.32,"endTime":325.83,"body":"your life, the best podcast"},{"speaker":"Morgan Franklin","startTime":325.83,"endTime":330.27,"body":"ideas come naturally as an"},{"speaker":"Morgan Franklin","startTime":325.83,"endTime":330.27,"body":"extension of who we are or what"},{"speaker":"Morgan Franklin","startTime":330.27,"endTime":333.78,"body":"our business does, or how we're"},{"speaker":"Morgan Franklin","startTime":330.27,"endTime":333.78,"body":"already showing up in the world."},{"speaker":"Morgan Franklin","startTime":334.47,"endTime":338.49,"body":"A good podcast is consistently"},{"speaker":"Morgan Franklin","startTime":334.47,"endTime":338.49,"body":"providing value to the listener,"},{"speaker":"Morgan Franklin","startTime":338.61,"endTime":342.0,"body":"whether the value is through"},{"speaker":"Morgan Franklin","startTime":338.61,"endTime":342.0,"body":"entertainment, education or"},{"speaker":"Morgan Franklin","startTime":342.0,"endTime":346.05,"body":"inspiration, we want to create"},{"speaker":"Morgan Franklin","startTime":342.0,"endTime":346.05,"body":"value for the audience to come"},{"speaker":"Morgan Franklin","startTime":346.05,"endTime":350.49,"body":"back every week. 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I"},{"speaker":"Morgan Franklin","startTime":439.86,"endTime":443.73,"body":"want you to do your research."},{"speaker":"Morgan Franklin","startTime":439.86,"endTime":443.73,"body":"Find the podcast that someone"},{"speaker":"Morgan Franklin","startTime":443.73,"endTime":447.06,"body":"who would also listen to your"},{"speaker":"Morgan Franklin","startTime":443.73,"endTime":447.06,"body":"podcast or does listen to your"},{"speaker":"Morgan Franklin","startTime":447.06,"endTime":451.89,"body":"podcast would like to listen to"},{"speaker":"Morgan Franklin","startTime":447.06,"endTime":451.89,"body":"and study that podcast? What"},{"speaker":"Morgan Franklin","startTime":451.89,"endTime":456.0,"body":"makes it successful? How is the"},{"speaker":"Morgan Franklin","startTime":451.89,"endTime":456.0,"body":"host bringing a unique value to"},{"speaker":"Morgan Franklin","startTime":456.0,"endTime":461.28,"body":"listeners? 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The last thing I"},{"speaker":"Morgan Franklin","startTime":469.23,"endTime":472.53,"body":"want to talk about before we"},{"speaker":"Morgan Franklin","startTime":472.53,"endTime":476.43,"body":"wrap up is knowing how your"},{"speaker":"Morgan Franklin","startTime":472.53,"endTime":476.43,"body":"audience will find your show."},{"speaker":"Morgan Franklin","startTime":476.64,"endTime":480.51,"body":"There are so many incredible"},{"speaker":"Morgan Franklin","startTime":476.64,"endTime":480.51,"body":"shows that no one knows about"},{"speaker":"Morgan Franklin","startTime":480.54,"endTime":484.71,"body":"because the podcast host or team"},{"speaker":"Morgan Franklin","startTime":480.54,"endTime":484.71,"body":"isn't putting in the time to"},{"speaker":"Morgan Franklin","startTime":484.71,"endTime":489.18,"body":"share the podcast. People aren't"},{"speaker":"Morgan Franklin","startTime":484.71,"endTime":489.18,"body":"going to just find your podcast."},{"speaker":"Morgan Franklin","startTime":489.57,"endTime":494.82,"body":"I know that sad. There are about"},{"speaker":"Morgan Franklin","startTime":489.57,"endTime":494.82,"body":"3 million podcasts out there. So"},{"speaker":"Morgan Franklin","startTime":494.82,"endTime":498.36,"body":"what strategies do you have in"},{"speaker":"Morgan Franklin","startTime":494.82,"endTime":498.36,"body":"place to help people find you?"},{"speaker":"Morgan Franklin","startTime":498.75,"endTime":502.11,"body":"Are you blogging about every"},{"speaker":"Morgan Franklin","startTime":498.75,"endTime":502.11,"body":"episode? Are you transcribing"},{"speaker":"Morgan Franklin","startTime":502.11,"endTime":506.37,"body":"your audio? Are you posting on"},{"speaker":"Morgan Franklin","startTime":502.11,"endTime":506.37,"body":"social media? Are you cross"},{"speaker":"Morgan Franklin","startTime":506.37,"endTime":510.06,"body":"promoting those posts? If you"},{"speaker":"Morgan Franklin","startTime":506.37,"endTime":510.06,"body":"have guests are you giving them"},{"speaker":"Morgan Franklin","startTime":510.06,"endTime":513.81,"body":"graphics that you've created to"},{"speaker":"Morgan Franklin","startTime":510.06,"endTime":513.81,"body":"share for their episode? Are you"},{"speaker":"Morgan Franklin","startTime":513.81,"endTime":517.41,"body":"sending out your podcast your"},{"speaker":"Morgan Franklin","startTime":513.81,"endTime":517.41,"body":"email list, there are dozens of"},{"speaker":"Morgan Franklin","startTime":517.41,"endTime":521.07,"body":"ways to share your podcast. And"},{"speaker":"Morgan Franklin","startTime":517.41,"endTime":521.07,"body":"if you aren't taking advantage"},{"speaker":"Morgan Franklin","startTime":521.07,"endTime":524.67,"body":"of repurposing your episodes,"},{"speaker":"Morgan Franklin","startTime":521.07,"endTime":524.67,"body":"you're missing so much of the"},{"speaker":"Morgan Franklin","startTime":524.67,"endTime":529.14,"body":"value of having a podcast in the"},{"speaker":"Morgan Franklin","startTime":524.67,"endTime":529.14,"body":"first place. I want to share"},{"speaker":"Morgan Franklin","startTime":529.14,"endTime":532.98,"body":"this short story of success for"},{"speaker":"Morgan Franklin","startTime":529.14,"endTime":532.98,"body":"a podcast host and their"},{"speaker":"Morgan Franklin","startTime":532.98,"endTime":536.94,"body":"audience. I work for community"},{"speaker":"Morgan Franklin","startTime":532.98,"endTime":536.94,"body":"based podcast and early on in"},{"speaker":"Morgan Franklin","startTime":536.94,"endTime":540.45,"body":"the podcast, we had a pastor of"},{"speaker":"Morgan Franklin","startTime":536.94,"endTime":540.45,"body":"a church come on and share a"},{"speaker":"Morgan Franklin","startTime":540.45,"endTime":544.26,"body":"little bit about his testimony"},{"speaker":"Morgan Franklin","startTime":540.45,"endTime":544.26,"body":"and his church and his family."},{"speaker":"Morgan Franklin","startTime":544.41,"endTime":548.04,"body":"Years later, someone is moving"},{"speaker":"Morgan Franklin","startTime":544.41,"endTime":548.04,"body":"to town and they're searching"},{"speaker":"Morgan Franklin","startTime":548.04,"endTime":551.64,"body":"for churches and our podcast"},{"speaker":"Morgan Franklin","startTime":548.04,"endTime":551.64,"body":"comes up. They listen to the"},{"speaker":"Morgan Franklin","startTime":551.64,"endTime":555.81,"body":"show and started going to that"},{"speaker":"Morgan Franklin","startTime":551.64,"endTime":555.81,"body":"church. And so not only have we"},{"speaker":"Morgan Franklin","startTime":555.81,"endTime":559.11,"body":"gained a new dedicated listener"},{"speaker":"Morgan Franklin","startTime":555.81,"endTime":559.11,"body":"to our podcast, but more"},{"speaker":"Morgan Franklin","startTime":559.11,"endTime":562.44,"body":"importantly, we've been able to"},{"speaker":"Morgan Franklin","startTime":559.11,"endTime":562.44,"body":"connect someone with a new"},{"speaker":"Morgan Franklin","startTime":562.44,"endTime":567.69,"body":"community and new opportunities."},{"speaker":"Morgan Franklin","startTime":562.44,"endTime":567.69,"body":"When you know your audience, you"},{"speaker":"Morgan Franklin","startTime":567.69,"endTime":572.58,"body":"can serve your audience. If you"},{"speaker":"Morgan Franklin","startTime":567.69,"endTime":572.58,"body":"take the time to do these"},{"speaker":"Morgan Franklin","startTime":572.58,"endTime":576.66,"body":"exercises and dig into the"},{"speaker":"Morgan Franklin","startTime":572.58,"endTime":576.66,"body":"questions behind your podcast,"},{"speaker":"Morgan Franklin","startTime":576.75,"endTime":581.28,"body":"and truly understand who you're"},{"speaker":"Morgan Franklin","startTime":576.75,"endTime":581.28,"body":"creating this content for. Not"},{"speaker":"Morgan Franklin","startTime":581.28,"endTime":583.98,"body":"only are you going to have a"},{"speaker":"Morgan Franklin","startTime":581.28,"endTime":583.98,"body":"stronger, more impactful"},{"speaker":"Morgan Franklin","startTime":583.98,"endTime":588.12,"body":"podcast, you're going to have an"},{"speaker":"Morgan Franklin","startTime":583.98,"endTime":588.12,"body":"audience and network around your"},{"speaker":"Morgan Franklin","startTime":588.12,"endTime":592.17,"body":"business that will change your"},{"speaker":"Morgan Franklin","startTime":588.12,"endTime":592.17,"body":"opportunities and your life."},{"speaker":"Morgan Franklin","startTime":593.38,"endTime":596.23,"body":"Thank you so much for joining me"},{"speaker":"Morgan Franklin","startTime":593.38,"endTime":596.23,"body":"on this episode. If you enjoyed"},{"speaker":"Morgan Franklin","startTime":596.23,"endTime":598.9,"body":"the podcast and you'd like to"},{"speaker":"Morgan Franklin","startTime":596.23,"endTime":598.9,"body":"hear more episodes like this"},{"speaker":"Morgan Franklin","startTime":598.9,"endTime":602.5,"body":"one, go ahead and subscribe to"},{"speaker":"Morgan Franklin","startTime":598.9,"endTime":602.5,"body":"the show new episodes air every"},{"speaker":"Morgan Franklin","startTime":602.5,"endTime":605.56,"body":"Monday morning and if you found"},{"speaker":"Morgan Franklin","startTime":602.5,"endTime":605.56,"body":"this episode valuable and you"},{"speaker":"Morgan Franklin","startTime":605.56,"endTime":608.47,"body":"want to help other business"},{"speaker":"Morgan Franklin","startTime":605.56,"endTime":608.47,"body":"owners and podcasters will leave"},{"speaker":"Morgan Franklin","startTime":608.47,"endTime":611.32,"body":"me a five star review? It helps"},{"speaker":"Morgan Franklin","startTime":608.47,"endTime":611.32,"body":"the show rank higher in the"},{"speaker":"Morgan Franklin","startTime":611.32,"endTime":614.38,"body":"charts and brings more"},{"speaker":"Morgan Franklin","startTime":611.32,"endTime":614.38,"body":"entrepreneurs the information"},{"speaker":"Morgan Franklin","startTime":614.41,"endTime":617.71,"body":"they need to start making money"},{"speaker":"Morgan Franklin","startTime":614.41,"endTime":617.71,"body":"on their podcast."}]}