Sarah Sylvester is the EVP of Marketing at Victoria’s Secret and PINK. She is responsible for telling the product and brand story to customers through all marketing channels, including social, app, email, campus events, direct mail, and in-store activations.
Sarah has a tenured career with the company that began in 2005 when she joined Victoria’s Secret public relations team. Sarah played an integral role in developing the PINK brand from its initial inception. In 2021, Sarah took on the role of leading both the Victoria’s Secret and PINK marketing organization.
In this episode, you’ll learn:
- How to upskill for a promotion
- How to grow at a large company
- How to get feedback as an executive
- How to undergo a brand transformation
- How to put the customer at the center of everything
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What is That Worked?
Host Callan Harrington breaks down the careers of top founders and executives, pulling out the key items that led to their success. These are actual career transitions, mistakes, insights, breakthroughs, and general advice that can be immediately implemented.