Sarah Sylvester - EVP of Marketing at Victoria's Secret: Brand Transformation, Putting the Customer First, and Empowering People

Sarah Sylvester is the EVP of Marketing at Victoria’s Secret and PINK. She is responsible for telling the product and brand story to customers through all marketing channels, including social, app, email, campus events, direct mail, and in-store activations.

Sarah has a tenured career with the company that began in 2005 when she joined Victoria’s Secret public relations team. Sarah played an integral role in developing the PINK brand from its initial inception. In 2021, Sarah took on the role of leading both the Victoria’s Secret and PINK marketing organization. 

In this episode, you’ll learn:

• How to upskill for a promotion
• How to grow at a large company  
• How to get feedback as an executive 
• How to undergo a brand transformation
• How to put the customer at the center of everything

Follow Sarah on LinkedIn

Connect

Follow Callan on LinkedIn

Subscribe to the Newsletter 

What is The Insurance Growth Lab?

Host Callan Harrington dives into the strategies, decisions, and lessons that have shaped the careers of top marketing and growth leaders in the insurance industry. From bold moves to costly mistakes, each episode uncovers real-world insights that listeners can apply to accelerate growth in their own businesses.