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I'm speaking with Luca Micheli, CEO and founder of Customerly.io. Customerly helps companies create better relationships with their customers with effective communication. He launched Customerly about 4 years ago, they have over 17,000 customers around the world.
This is a fascinating story, Luca is competing in a very hot market, where it was once pretty much a monopoly with Intercom as the main provider in the space. The communication marketing space has now opened up which is evident through Customerly's success.
Luca is from Italy and currently lives in Ireland. Customerly is fully bootstrapped, which is amazing. We're digging into a lot of great topics in this episode, that a lot of you will definitely find useful. We break down exactly what Luca did to gain such a large user base in a short time, with lifetime deal offers and other marketing techniques. We talk about what they're doing today to drive up their user base, as well as some of their mistakes and learnings along the way.
Whether you're a bootstrapped founder or not, this is an episode you're sure to get a ton of value from. Enough of the intro, here's my chat with Luca. Enjoy!
Show Notes
I'm speaking with Luca Micheli, CEO and founder of Customerly.io. Customerly helps companies create better relationships with their customers with effective communication. He launched Customerly about 4 years ago, they have over 17,000 customers around the world.
This is a fascinating story, Luca is competing in a very hot market, where it was once pretty much a monopoly with Intercom as the main provider in the space. The communication marketing space has now opened up which is evident through Customerly's success.
Luca is from Italy and currently lives in Ireland. Customerly is fully bootstrapped, which is amazing. We're digging into a lot of great topics in this episode, that a lot of you will definitely find useful. We break down exactly what Luca did to gain such a large user base in a short time, with lifetime deal offers and other marketing techniques. We talk about what they're doing today to drive up their user base, as well as some of their mistakes and learnings along the way.
Whether you're a bootstrapped founder or not, this is an episode you're sure to get a ton of value from. Enough of the intro, here's my chat with Luca. Enjoy!
Thank you to my friends at Chargify for sponsoring this episode. If you want to manage your SaaS revenue better, make sure you check out Chargify. I was able to get my listeners the first month of Chargify completely free, plus free premium onboarding. They have to know that I sent you, so make sure you sign up here and tell them Founder Views sent you. I promise, you won't regret it!
Another big thank you to my friends at Customer.io. If you want to step up your communication with your clients and prospects, of if you want to improve the level of engagement and value you provide, I highly recommend Customer.io. Go to customer.io/founderviews to sign up. You won't regret it!
Creators and Guests
What is Founder Views - SaaS, Business, and Beyond?
Founder Views is a podcast for SaaS builders who want real conversations, not recycled playbooks.
Hosted by Kosta Panagoulias, a 2x SaaS founder, the show features in-the-trenches conversations with SaaS CEOs, operators, and experts. Each episode digs into the decisions, strategies, wins, and struggles that shape real companies - practical insights from people actively building, not theorizing.
While the core focus is SaaS growth, leadership, and execution, the podcast also leaves room for broader discussions that help founders think better - whether that’s economics, technology, markets, or other big-picture business topics.
If you want raw, easy-to-follow conversations with people who've actually built something, you’ll feel right at home.