REACHRIGHT Podcast

Is your church's social media strategy stuck in a rut? You're not alone. In this episode, Thomas and Ian break down 7 reasons why so many churches hit a wall with social media — and what to do about it.
https://youtu.be/82CLWbxyi_k?si=ZgSPZTmsVRZq5Zbf
We're talking about who you're actually creating content for (hint: it's probably not who you think), why you should stop trying to be everywhere at once, and whether short-form video is still worth the effort in 2025. Plus, we share a behind-the-scenes look at a recent content decision we made here at ReachRight that might surprise you.
Here's what we cover:
00:00 – Why your church social media feels stuck 01:29 – You're not creating content for the right people 06:00 – You're using the wrong platforms the wrong way 09:16 – You don't have a consistent visual identity 11:17 – You're not leveraging short-form video 14:38 – You're posting but not engaging 17:31 – You don't have a plan 20:05 – You're expecting instant results
Whether you're a solo pastor running your church's Instagram or you have a small team trying to figure out what's working, this episode will give you a practical reset for your social media approach.
Want help with sermon repurposing and short-form video? Learn more about our Sermon Sling service: https://reachrightstudios.com/sermon-sling
Have a question or something that's working for YOUR church on social media? Drop it in the comments — Thomas personally responds.
— ReachRight helps churches reach more people through digital marketing, Google Ad Grants, SEO, web design, and sermon repurposing. We've served 800+ churches and counting.
Website: https://reachrightstudios.com Phone: 608.561.2777 Email: support@reachrightstudios.com
#ChurchSocialMedia #ChurchMarketing #ChurchGrowth #SocialMediaStrategy #PastorLife #ChurchLeadership #ReachRight

Show Notes

Is your church's social media strategy stuck in a rut? You're not alone. In this episode, Thomas and Ian break down 7 reasons why so many churches hit a wall with social media — and what to do about it.

https://youtu.be/82CLWbxyi_k?si=ZgSPZTmsVRZq5Zbf

We're talking about who you're actually creating content for (hint: it's probably not who you think), why you should stop trying to be everywhere at once, and whether short-form video is still worth the effort in 2025. Plus, we share a behind-the-scenes look at a recent content decision we made here at ReachRight that might surprise you.

Here's what we cover:

00:00 – Why your church social media feels stuck 01:29 – You're not creating content for the right people 06:00 – You're using the wrong platforms the wrong way 09:16 – You don't have a consistent visual identity 11:17 – You're not leveraging short-form video 14:38 – You're posting but not engaging 17:31 – You don't have a plan 20:05 – You're expecting instant results

Whether you're a solo pastor running your church's Instagram or you have a small team trying to figure out what's working, this episode will give you a practical reset for your social media approach.

Want help with sermon repurposing and short-form video? Learn more about our Sermon Sling service: https://reachrightstudios.com/sermon-sling

Have a question or something that's working for YOUR church on social media? Drop it in the comments — Thomas personally responds.

— ReachRight helps churches reach more people through digital marketing, Google Ad Grants, SEO, web design, and sermon repurposing. We've served 800+ churches and counting.

Website: https://reachrightstudios.com Phone: 608.561.2777 Email: support@reachrightstudios.com

#ChurchSocialMedia #ChurchMarketing #ChurchGrowth #SocialMediaStrategy #PastorLife #ChurchLeadership #ReachRight

Creators and Guests

Host
Thomas Costello
Pastor for 20+ years. Founder of REACHRIGHT. I help churches stop being invisible online.

What is REACHRIGHT Podcast?

The REACHRIGHT Podcast is dedicated to helping your church reach people the right way. We want to help you see more visitors and grow.