Many contractors believe discounting is just part of doing business — or that they’ll raise their prices once they have more jobs, photos, or experience. But the truth is, discounting destroys trust with clients, wrecks your margins, and leaves you stuck in a cycle of stress and self-doubt.
In this episode, you’ll discover:
- Why confidence — not pricing — is the real key to stopping discounts.
- How discounting silently erodes client trust and damages long-term relationships.
- The mindset shift every contractor must make to charge premium prices without apology.
Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.