Swim Against The Tide

In this enlightening chat with Jay Stevens, he shares his unique journey from a supply chain background with some of the biggest global operators to becoming the CEO of Wayfarer Travel.

He discusses the rapid growth of the company, especially during and after COVID, taking over from the original founders, and the importance of maintaining a strong company culture while navigating the challenges of leadership and a global business.

Jay emphasizes the significance of personal experiences in travel, the role of technology in enhancing customer service by giving his team more time with their clients, and the commitment to sustainability in the travel industry.

He concludes with insights on the transformative power of travel and his driving passion for creating memorable experiences for clients.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.