Episode 67 - Paws, Click, Convert: Email Marketing Tips for Pet Pros

Show Notes

📩 Email is NOT Dead – Why Pet Pros Need to Hit Send!

If you think email marketing is old news, think again! In this episode, we’re proving that email is one of the most powerful tools in your pet biz toolkit. 🐾💻

Sherry and Carly are breaking down exactly how consistent email marketing can drive serious sales—yep, we’ve seen it firsthand! We’re sharing:

📩 How to build an email list that actually works (hint: start at checkout!)

📩 Lead magnets that attract customers & keep them engaged

📩 The 80/20 content rule – How to keep emails fun, valuable, and NOT just another sales pitch

📩 Why segmenting your list = better engagement & more $$$

📩 How to repurpose content like a pro (work smarter, not harder!)

📩 Community building through email – making customers feel like VIPs

📩 ChatGPT & other tools to make email marketing easier than ever

If you’ve been sleeping on email marketing, this is your wake-up call! Hit play and get ready to level up your email game! 🎧🐶💡

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

Creators and Guests

Host

Carly Patryluk

You may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 50,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.

Host

Sherry Redwine

Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.

What is Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros?

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.

Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.

And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.

Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.