This is an excerpt from my newest book The Million Dollar Book.
From Chapter 2: The Unbelievable Impact of a Book
My First “Celebrity” Experience
I’d been invited to speak at the Inbound conference in Boston—one of the largest marketing conferences in the world, hosted by HubSpot. I was all set to speak to a room of several hundred marketing agency owners on my unique approach to referrals. As I waited for the session to start, an attendee approached me…
With a copy of my Unstoppable Referrals book in his hand, he said that he loved my work. He said that it had totally changed how he did business development.
Then he handed me the book and a sharpie and asked if I would sign his copy.
I’ll admit, I was a little embarrassed.
I’m a pretty regular guy. Mom raised me to stay humble, and this was all new and unexpected.
In this guy’s mind, I had celebrity status… at least at some level.
I’ve observed the same dynamic with our clients when we help them write and publish their book. They often report that they experience an instant boost in celebrity and authority status with their clients, with competitors, family members, and potential clients.
They’re the same exact person. They just invested the time and effort into having something to say and writing it down.
And that’s just the beginning of the story…
Get the full scoop in today’s episode of the podcast.
What is The Authority Builder Podcast?
The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States