The Mostly Legal Podcast

Rob Joyner and Amanda Koplos welcome Jessica Aries, CEO of By Aries and former attorney, for a candid conversation about what actually drives business development on LinkedIn and how AI can help lawyers do it faster. Jessica traces her path from in-house marketing leader to agency founder after a gutsy LinkedIn post during COVID sparked nine new clients in a day. She breaks down four essential content pillars (services with value, credible recognition, relationship-building, and thoughtful personal brand), explains why engagement beats follower counts, and explains how to use AI for first drafts, better hooks, plain-language edits, and repeatable workflows (even custom GPTs). The trio also plays LinkedIn Lawyer Bingo (goodbye, stock handshake pics) and an AI or Die lightning round before Jessica’s Pitch Your Passion on AI-enabled marketing teams and agents that cut through marketing inefficiency. Expect practical tactics, zero fluff, and a few laugh-out-loud moments. 

Creators and Guests

Host
Amanda Koplos
Mostly Legal host
Host
Rob Joyner
Mostly Legal host
Producer
Katie Langer

What is The Mostly Legal Podcast?

A lot goes on behind the scenes of law firms and we’re here to finally uncover it all. With interviews from some of the greatest minds in the business of law, we’re about to laugh, yell, and cry our way through some stories that we bet you never thought you’d hear.