Boost your Amazon business with the power of Amazon Brand Tailored Promotions. Don't miss out on expert advice that can drive sales in your Amazon business by leveraging new audience segments that Amazon is allowing 3rd party sellers access to for the first time ever!.In this episode of the Online Seller Podcast, we explore the untapped potential of Amazon Brand Tailored Promotions for sellers eager to boost their business. Discover strategies to target specific audience segments on Amazon. Dynamically offer discounts to potential customers based on how they've browsed and interacted with your product listings on Amazon. Effectively increase conversion rates by using data never before provided by Amazon to 3rd party sellers on their platform. This episode of the Online Seller Podcast breaks down everything you need to know about Amazon Brand Tailored Promotions.
00:15 Introduction
01:49 How to find out if you're part of this beta program
02:11 Audience Segments that Amazon provides in Brand Tailored Promotions
02:25 Audience Segment: Brand cart abandoners
04:46 Audience Segment: Brand followers
05:07 Audience Segment: High spend customers
05:17 Audience Segment: Potential new customers
05:47 Audience Segment: Recent customers
05:58 Audience Segment: Repeat customers
06:51 How to create a new promotion
08:43 How this program differs from a traditional email marketing campaign
10:57 Costs and Pitfalls of Amazon Brand Tailored Promotions
12:40 The results we've seen so far
14:26 Amazon is incentivized to tweak and improve the program
15:38 Amazon is beginning to share more customer data with sellers
20:10 You can currently only run a promotion across the whole catalog
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For more resources and tips, check out:- https://www.onlinesellerconsulting.com/
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Resources:- https://www.onlinesellerconsulting.com/posts/how-to-leverage-brand-tailored-promotions-on-amazon
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD
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