The FMCG Marketing Daily | Did Coca-Cola take the 'fridge cigarette' | McCormick Plans Secondary London Listing After | Hanes embraces risqué marketing in creative

The FMCG Marketing Daily — July 24, 2026 In this episode: • Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconography. • The post-merger operating structure McCormick is revealing today signals how a newly enlarged FMCG giant plans to manage brand architecture across a vastly expanded portfolio. • Hanes is deliberately breaking from its safe, functional positioning with a provocative creative pivot — a bold bet that a commoditised basics brand can buy cultural relevance through tone alone. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.