Retail Remix

Executives are prioritizing their investments based on two factors: the “known unknowns” and the “unknown unknowns.” That is why, more than ever, brands and retailers alike need to have adaptable plans for a hybrid retail strategy.

During their retailX keynote, Tim Maule, President and CEO of Diono, and Marc Ostryniec, Chief Sales Officer, BigCommerce, discussed the forces impacting retail moving forward and how companies can balance digital and physical channels effectively.

Show Notes

Executives are prioritizing their investments based on two factors: the “known unknowns” and the “unknown unknowns.” That is why, more than ever, brands and retailers alike need to have adaptable plans for a hybrid retail strategy.  
 
During their retailX keynote, Tim Maule, President and CEO of Diono, and Marc Ostryniec, Chief Sales Officer, BigCommerce, discussed the forces impacting retail moving forward and how companies can balance digital and physical channels effectively. We caught up with Tim and Marc after their session to discuss:  
  • The known and unknown issues brands need to prepare for moving into 2022;  
  • New challenges and opportunities that exist across digital channels;  
  • What “hybrid retail” is and how it influences or impacts omnichannel strategy; and 
  • How Diono is marketing to and through its network of retail partners to build trust and generate sales.  

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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.