Back on T-R-A-C-K

Modern marketing teams don’t need more headcount. They need better systems.

In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.
Scott breaks down:
  • How he increased LinkedIn reach by 400% with employee advocacy
  • Why targeted mini-webinars yielded a 48% show rate
  • How dark social and intent signals boosted demand gen KPIs by 35%
  • What smart AI integration looks like inside marketing workflows
If your team is trying to scale sustainably, this episode is worth forwarding to your leadership team.

This episode is powered by MKG.  We manage the details, so you may capture the market. 

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.