Scott Norton, co-founder of
Sir Kensington’s and founder of
N+1 Ventures, knows a thing or two about marketing consumables in an online world. The internet has changed everything about the way we shop: how we buy, where we’re most receptive to advertising, and who we get our information from. The food industry is no different. From social media posts to internet cookbooks, the internet has shaped the way people buy and consume food. If you want your CPG company to keep up with the trends, you have to change your marketing strategy. Scott joined us on
Subscription Radio to discuss CPG marketing, the pitfalls of e-commerce, and how to create a community for your brand.