15-Minute Strategy Podcast - Sprocket Talk

15-Minute Strategy Podcast EP24: Angus Nelson [Sprocket Talk] In this episode, we talk with Angus Nelson about customer-centric marketing and how to focus on what matters.

Show Notes

In this episode, we talk with Angus Nelson about customer-centric marketing and how to focus on what matters.

Angus talks to us about the buyer's matrix, the three why's every company should be asking and how to really leverage questions for customer-centric marketing.

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Angus also talks about what companies are doing wrong and some myth's around customer-centric marketing that needs to be debunked.

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What is 15-Minute Strategy Podcast - Sprocket Talk?

Ready to spend 15 minutes with the experts you admire?
Need strategy sessions from thought leaders, brought directly to your ears?
Welcome to The Sprocket Talk 15-Minute Strategy Podcast where every week, George B. Thomas uncovers the challenges that sales, marketing and service professionals face... and of course the strategies to help them overcome their biggest hurdles.
So sit back and set your sites on growth with these bite-sized conversations filled with pure strategy gold!
Ladies and gentlemen, welcome… to The 15-Minute Strategy Podcast!