Today on DWB, Bill and I are joined by Navy Veteran and former Special Warfare Combatant Craft Crewman, Fred Soule, Founder of Sgt Suds which provides high-quality,all-natural, honest Soap and hygiene items for dudes, and in their own words "Keeping privates clean." After connecting with Fred and his brand on social media, I wrote him a tentative brand strategy in the past, which we discussed on the show, as well as his marketing and growth tactics, leveraging data, refining his perfect customer, and creating a category of one. Fred is the man with a badass brand, and this is another episode you don’t want to miss.
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Learn more about SGT SUDS here: https://sgtsudssoap.com/
What is Dog Whistle Branding?
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!