Too often, sales development reps are tied up chasing leads instead of being able to qualify them. The ability to structure the marketing/sales lead generation in a more efficient and effective way is the key to creating the opportunity for exponential growth. A key that Scott Logan holds as the VP of Marketing for Kronologic.
Show Notes
Too often, sales development reps are tied up chasing leads instead of being able to qualify them. The ability to structure the marketing/sales lead generation in a more efficient and effective way is the key to creating the opportunity for exponential growth. A key that Scott Logan holds as the VP of Marketing for Kronologic.
Scott has spent 15 years in both B2B sales AND marketing roles and 7 years building high growth demand gen teams from the bottom up. His experience in both marketing and sales has given him the insights that have led to developing improvements for the lead gen and sales process, insights he shares with listeners, including:
- How to establish a feedback loop between sales and marketing
- How to break the early-stage sales bottleneck
- How to uplevel the skill set of your entire sales team
- And more
Scott also shares Kronologic’s Calendar First™ sales engagement methodology. Listeners are invited to try it for themselves and see the difference it can make in removing the pain points of connecting with prospects. Don’t miss out!
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