“David Milner has a magic touch” - The Grocer
Lilly’s, Tyrell’s, St Pierre, Crosta Mollica
Every brand David touches
Magics a blossoming, beaming Gold.
Big wonga exit Gold.
David possesses the sacred compass
from challenger brand - house hold brand - Exit El Dorado
Our chat is laden with gorgeous, glistening Gold.
ON THE MENU:
- Peppermint Tea Rule: Why 95% of NPD Always fails - constantly ask is this a small idea?
- Picking The Right Category > Picking The Unique Product and Brand
- Start with End in Mind - know who you’re going to exit to + constantly ask: how do we add value to this business?
- Why Product-Market Fit and Brand-Exit fit are two COMPLETELY different things (and what to do about it)
- How to run £100m brand board meetings: every department must possess a strong opinion on every other department
- “Are you big enough we don’t crush you”… how to position yourself to exit to a big multi-national
- Why Founders struggle to think like consumer, but all the common sense decision making comes from thinking like a consumer
- The “Orange One” St Pierre Rule: build brand at ALL COSTS, “brand” exit multiples > “business” exit multiples
- The Power of Focus: write a list of 10 ways to grow your business, delete the bottom 7. Does it move the needle?
- “Don’t be a forced seller when exiting”… give yourself a LONG RUNWAY to exit - start the conversations early
- Crosta Mollica Garlic Bread Rule: Always innovate close to the core. BUT. Never cannibalise your core range.
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🤝 Let's Connect!
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