“David Milner has a magic touch” - The Grocer
Lilly’s, Tyrell’s, St Pierre, Crosta Mollica
Every brand David touches
Magics a blossoming, beaming Gold.
Big wonga exit Gold.
David possesses the sacred compass
from challenger brand - house hold brand - Exit El Dorado
Our chat is laden with gorgeous, glistening Gold.
ON THE MENU:
- Peppermint Tea Rule: Why 95% of NPD Always fails - constantly ask is this a small idea?
- Picking The Right Category > Picking The Unique Product and Brand
- Start with End in Mind - know who you’re going to exit to + constantly ask: how do we add value to this business?
- Why Product-Market Fit and Brand-Exit fit are two COMPLETELY different things (and what to do about it)
- How to run £100m brand board meetings: every department must possess a strong opinion on every other department
- “Are you big enough we don’t crush you”… how to position yourself to exit to a big multi-national
- Why Founders struggle to think like consumer, but all the common sense decision making comes from thinking like a consumer
- The “Orange One” St Pierre Rule: build brand at ALL COSTS, “brand” exit multiples > “business” exit multiples
- The Power of Focus: write a list of 10 ways to grow your business, delete the bottom 7. Does it move the needle?
- “Don’t be a forced seller when exiting”… give yourself a LONG RUNWAY to exit - start the conversations early
- Crosta Mollica Garlic Bread Rule: Always innovate close to the core. BUT. Never cannibalise your core range.
What is HUNGRY.?
HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.
We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.
We help you grow bigger, faster, stronger.
Over the last 6 years, we’ve chatted to some insane guests on the poddy:
Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,
The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco
Look, I’ll be blunt,
HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.
got what it takes?
Buckle up. Strap in.
get ready to… FEED YOUR HUNGER