Just Be Humans

Get in touch with our Special Guest Kevin Switaj:

Personal LinkedIn: https://www.linkedin.com/in/kevinswitaj/
Corporate LinkedIn: https://www.linkedin.com/company/bz-opportunity-management
Website: https://www.bzopportunity.com
Book: https://amzn.to/40EunCa


Summary

In this episode, Danny Murawinski speaks with Dr. Kevin Switaj, president and CEO of BZ Opportunity Management, about the importance of empathy in business development and proposal management. They discuss Kevin's journey from academia to the business world, the nuances of government contracting, and how to create compelling proposals that resonate with evaluators. Kevin emphasizes the need for human connections in a digital age, the impact of COVID-19 on business relationships, and the future of proposal management, highlighting the shift towards oral presentations and multimedia engagement.

Takeaways

Empathy is crucial in proposal development.
Understanding the client's needs is essential.
Proposals should be structured for easy evaluation.
Building relationships is key to business success.
The government procurement process requires transparency.
Oral presentations are becoming more important.
Digital marketing strategies can apply to proposal writing.
Human connections are vital in a digital world.
Writing should focus on emotional engagement.
The future of business involves adapting to new communication methods.

Chapters

00:00 Introduction to Empathy in Business Development
01:52 The Journey to a PhD and Its Relevance
05:30 Transitioning from Academia to Business
11:45 Understanding Government Contracting
16:14 The Art of Compelling Proposals
22:12 Empathy as a Driving Force in Proposals
29:22 Founding BZ Opportunity Management
31:32 Identifying Gaps in Consulting Services
34:56 Building Relationships for Tailored Support
38:36 Navigating Challenges During COVID-19
47:27 The Journey to Writing a Book
52:22 The Future of Proposals and Human Connection

What is Just Be Humans?

Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability.

In a world where authentic connections reign supreme, learn how to finesse the critical human experiences at the heart of your sales, amplifying them digitally to resonate with your Ideal Customer Profile. Each week, we dissect the anatomy of successful sales relationships, crafting offers that not only speak volumes but are poised to echo across the digital expanse.

Danny brings over a decade of experience, connecting B2B ventures with giants from Fortune 500 companies to professional sports teams. His consultative prowess, honed on the snow slopes, now aims to elevate your business strategy through deep dives into the humanistic elements pivotal to relationship-building, alongside cutting-edge digital marketing strategies, tools, and techniques.

Join us for conversations with executives who've mastered the art of growth, navigating their B2B companies to towering figures. "Be Human" is more than a podcast; it's a weekly masterclass in leveraging genuine relationships for exponential digital growth. Tune in, and let's redefine what's possible for your business together.