In our latest episode of From Here To There, hear from Justin Watkins, CEO & Founder of Native Digital, and Lori Wiles, Founder of Fractional CMO, as they discuss their experiences in navigating career paths in various industries, emphasizing the importance of transferable skills, adaptability, and mentorship.
They also discuss the unique challenges and opportunities of marketing for different business types, including small and medium-sized enterprises, established brands, and complex organizations. They stress the importance of understanding the business problem being solved and tailoring marketing strategies to specific needs, while also acknowledging the challenges of working with companies that may not have a clear understanding of their marketing strategy.