Right now there's a massive opportunity in AI that most companies have no idea how to solve: they don't know how to show up in AI search results. In this solo episode, I walk through how to build a standalone app inside Latito (Ahrefs' new agentic tool) that finds exactly where your competitors are getting cited by ChatGPT, Gemini, and Perplexity while you're invisible, then writes, previews, and one-click publishes content to close that gap. I show the whole build end to end, from the exact prompt I used to generate the app, to pulling live opportunity data on real competitor sites, to publishing a finished article straight to my website. By the end of this episode, you'll have a repeatable system you can turn around and sell to local and mid-size businesses as an AI visibility audit, a content service, or a full monthly retainer.
Timestamps
- 00:00 - Why AI Search Visibility Is the Opportunity Right Now
- 01:30 - Introducing Latito: Ahrefs' Agentic SEO/GEO Tool
- 02:30 - The Exact Prompt Used to One-Shot the App Build
- 04:00 - Setting Up Brand, Competitors & Target Platforms
- 06:30 - Finding Opportunities: 47 AI Answers Analyzed in Seconds
- 08:00 - Breaking Down the Top Opportunity ("What is Poppy AI for?")
- 10:30 - How a Competitor's Article Is Winning AI Citations
- 12:00 - Generating a Competing Article Automatically
- 14:30 - Why AI Search Rewards Numbered Lists, Tables & FAQs
- 16:00 - Previewing the Article Before Going Live
- 18:00 - Turning Off Test Mode & Publishing to the Live Site
- 20:00 - Tracking Daily AI Citation Performance Over Time
- 21:30 - 4 Ways to Monetize This as a Service
Key Points
Traditional SEO has shifted into GEO/AEO (generative/AI engine optimization) — the game now is getting cited inside AI answers on ChatGPT, Gemini, Perplexity, and Copilot, not just ranking on a Google results page.
The Latito app connects directly to Ahrefs' data to scan AI answers across all platforms, flag which competitors are getting cited, and surface content gaps as concrete "opportunities" ranked by how winnable they are.
In one demo run against two real competitor sites, the app pulled 47 AI answers, found 47 answers where the brand was missing, and narrowed that down to 5 final content opportunities worth acting on.
The app doesn't just diagnose the gap — it writes a full article (with meta description and URL slug), validates its own draft for quality, and lets you preview it live on your actual site before anything goes public.
AI citation engines consistently favor a specific content structure: numbered lists, comparison tables, and FAQ sections at the end are what get pulled into AI answers, and the generated article included all three by default.
Publishing is deliberately friction-heavy for safety — you have to verify facts and sources, then type PUBLISH in all caps before anything pushes live to the site via GitHub/Vercel.
Once published, the app tracks daily whether your brand is mentioned, whether your page is cited, and your AI share of voice against competitors — the exact data needed to sell this as an ongoing retainer with a monthly ROI report.
FIND ME ON SOCIAL