Alexander Schuessler is the President, International Group & Founder at SmartEquip.
Alexander was a Co-Founder of Caterpillar Rental Services Network, and initiative put together by Caterpillar in the 90's to investigate the potential future of rental. This formed an introduction to the equipment rental industry, where Alexander noticed the challenge businesses were having when trying to procure parts.
Fast forward to today and SmartEquip is now used by the top 5 largest equipment rental businesses in the world to streamline their parts procurement processes.
0:00 - Introduction
0:35 - Intro to the rental industry
1:18 - Caterpillar Rental services network
4:02- Founding SmartEquip
4:54 - PHD from Harvard
6:39 - Rental in the 90's
11:21 - Beautiful data problems
13:04 - Equipment lifecycle
14:49 - Repair or replace decision
17:28 - Rental KPI's
19:18 - Benchmarking data
24:32 - What is SmartEquip
30:51 - Downtime mindset shift
38:23 - Reasons for success
41:39 - Acquired by Richie Bros
46:45 - Who use's SmartEquip
49:00 - Integrating with rental software
51:17 - Challenges in the early days
55:42 - Key mentors
1:01:05 - Two ways to be successful
The Rental Journal’s podcast weekly interviews with equipment rental industry experts offers unparalleled insights into business successes and challenges, career progression, new technologies and industry-provoking topics from around the world. The Rental Journal Podcast aims to increase awareness of the hire and rental industry while also providing a platform for listeners to learn about the experiences from others in the industry.