Changing The Industry Podcast

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In this episode, Lucas and David are joined by Eric Svedberg of European Autowerks. Eric shares his journey from starting in the gas station business at 16 to owning and growing a successful automotive shop. The conversation dives deep into the persistent technician shortage, with Eric outlining the challenges in attracting and retaining skilled talent and the evolving pay structures needed to stay competitive. The hosts and Eric also explore strategies for fair compensation, diagnostic testing systems, and the importance of shop culture and communication in bridging the divide between owners and technicians.

00:00 Starting at a gas station job
04:49 Rebranding to Automotive Specialists
09:29 Mac and cheese cart setup
11:26 Bellman warns about minibar sensor
15:40 Salary expectations for auto techs
18:05 Explaining the three-level system
21:04 Handling customer pushback
25:35 Technician pay discussions
26:54 Negotiating a technician's pay raise
30:33 Paying employees more than expected
34:26 Explaining the production bonus system
37:27 Growing demand for skilled technicians
41:53 Ensuring seamless parts distribution
44:01 Discussing social media dynamics
48:42 Dealing with unreliable workers
52:06 Understanding different industry perspectives
55:27 Dealing with technician issues
56:07 Discussing employee accountability

What is Changing The Industry Podcast?

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time.

Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.