There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. But OpenSesame’s Director of Growth Marketing, Sarah Sehgal, is here to save the day. Her session at B2BMX in Scottsdale was chock full of insights to help marketers demystify intent data and transform it from a catchy concept into a toolbox of tactical strategies.
In just 30 minutes, Sehgal shared five tactics almost any marketing team could activate in the next 30 days, including person-level funnel models, creating dynamic account lists, actionable dashboards and more. Tune in today to learn:
- Actionable Integration Techniques: How to immediately apply intent data tactics in your marketing and sales processes;
- Case Studies of Success: Gain insights from real-world examples demonstrating the effective use of intent data; and
- Quick Wins with Measurable Outcomes: Discover how to achieve quick, measurable results using intent data strategies.
RELATED LINKS:
- Learn more about OpenSesame here.
- Connect with Sarah Sehgal on LinkedIn here.
- Catch Sehgal’s interview with co-host Kelly Lindenau here.
- Get all the information you need about our new event, B2BMX East, here;
- Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; and
- Follow us on LinkedIn and X.
What is B2B Marketing Exchange?
The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.