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On today’s episode, Kunle is joined by Lucas DiPietrantonio, Co-Founder & CEO of Darkroom Agency, a digital marketing firm taking on unique and progressive growth strategies for B2C brands and startups.
Being an entrepreneur and investor in a lot of startups himself, Lucas and his best friend and cofounder, Jackson, started Darkroom Agency. Helping a lot of startups and young brands, Lucas was able to compete with well-established and larger marketing agencies with the understanding that brands and their creatives have a powerful impact on its consumers.
While looking and understanding data is important, what to do with it makes the difference. Darkroom Agency has transformed businesses by looking into each of them with curious and fresh eyes, understanding and solving problems that are unique to each business, to each industry and utilizing technology, not just to ride the waves but to create it.
It’s an interesting episode as you’d hear Kunle and Lucas talk more about new perspectives in marketing, building communities, Lucas’ take on influencer marketing and the era of social media as advertising platforms.
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SPONSORS:
This episode is brought to you by:
Recharge
This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.
Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.
Turn transactions into relationships and experience seamless subscription commerce with Recharge.
Find out more on rechargepayments.com/2x.
Recharge
This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.
Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.
Turn transactions into relationships and experience seamless subscription commerce with Recharge.
Find out more on rechargepayments.com/2x.
Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.
Creators & Guests
What is 2X eCommerce Podcast?
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce