Dog Whistle Branding

I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness.Randy knows what it takes to go from Zero to One, taking TRX from a bootstrap startup to a high growth consumer brand with 100 employees and approximately $85M in annual revenues as of 2020.Today, Randy is working on a new startup that he’s excited about called OutFit, an innovative mobile, outdoor fitness service bringing convenient, affordable, expertly-led TRX group & private training to neighborhoods near you!

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What is Dog Whistle Branding?

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!