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Drew Brucker is the VP of Growth at LASSO – a Series A SaaS company that provides workforce management software and a marketplace for the live events industry.
Drew spent the first half of his career in Sales before pivoting to Marketing, where he found his passion. In just six years, he’s risen from an entry-level marketer to a vice president sitting on the executive team at his current company.
Outside of work, Drew is also a professional photographer, with his work appearing in a handful of publications. He’s married and lives in a house full of women: his wife, his twin daughters, his nanny, and his two dogs (outnumbered 6:1).
Listen to the episode with Drew to find out why understanding the voice of the customer is more important than ever. Bonus tip: how to be a better marketer when you're not working.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Show Notes
Here are some of the key topics that Drew and Paris discussed in this episode:
• Why curiosity is one of the keys to career success
• Better focus and performance in the workplace with the concept of deep work
• The challenges of working in a startup environment
• The post-pandemic state of the events industry
• New vs. old marketing – and why the fundamentals never change
• The value and use of customer research & the customer-centric approach
• What is 5 to 9 marketing or marketing after-hours
• 🔥 Fire Questions Challenge
Resources Mentioned:
Book, Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt
Guest:
LinkedIn
LASSO
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Guest:
LASSO
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Creators and Guests
What is Paris Talks Marketing?
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.