On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney's favorite books and how he resurrected the K-Swiss brand to compete with the likes of Nike and Adidas.
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Before you go leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog.
Books recommended in this episode:
- Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
- Grit: The Power of Passion and Perseverance
- The ONE Thing
- The Power of Now
What is Marketing Swipe File?
Welcome to the Marketing Swipe File with Dave Gerhardt!
This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today.
Every great marketer has a swipe file. This podcast can be yours.