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Hey, it's Cesc & Julian here from
Padel Smash Academy and joining

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us today all the way from Portugal
is Pedro from Volt Padel

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We are All Things Paddle.

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Welcome Pedro.

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Hi guys, very nice to be here.

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Great, great to have
you here at the podcast.

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Um, we really Are amazed how good
of a quality the vault rackets are.

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I mean, vault, the vault 800
is one of my favorite rackets.

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And we want to learn about the
whole history of vault paddle.

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How did you come up with the idea?

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Where are you from and all the
juicy details about the brand.

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Okay.

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So that, that could be a long story,
but I'll try, I'll try to make it short.

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So first of all, very nice to be here.

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And it's very nice to start with
such kind words from your side.

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It's usually, I say that it's the
biggest motivation for ourselves

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is to hear people saying they like
our products and they understand.

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What we dreamed, uh, 10 years ago
around, more or less around it.

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So I'll start, uh, from the beginning.

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Um, I, I have, I have myself a
background on marketing and international

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sales in completely different area.

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I worked in a wine company, a Portuguese
wine company, the biggest Portuguese

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wine company exporting to all the
world, but I'm a sports fanatic.

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I've always did all kinds of sports.

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Uh, and, um, I did
tennis when I was young.

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Uh, And I stopped and I did
a bunch of other sports like

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soccer, surfing and other sports.

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And about 10 years ago, uh, I was with
this Addiction, uh, called paddle.

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That's all of us know
pretty well what it is.

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And Portugal was actually one
of the early starters, uh, in

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Europe after Spain, of course.

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So I started playing paddle, I
think around 11, 12 years ago.

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And, uh, more or less around 10 years
ago, uh, I come up with a very simple

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idea, which, which I basically, uh, Had
a feeling that something was missing,

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uh, from a consumer perspective.

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So when I was trying to buy a
racket, I felt that something was

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missing or some things were missing.

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Uh, I first, it was all about the design.

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I couldn't identify myself with any of
the designs of any rackets in the market.

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and of course, things
have evolved until today.

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So at that time it was pretty different.

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Uh, and for me personally, I didn't
like the statics of any racket.

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They were very noisy.

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Visually, they had a lot of
things written, a lot of colors.

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Um, so the basis of the idea was
let's say, Come up with something very

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clean, very premium, but with very
good, good taste in terms of design.

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And of course, if we want to
make this premium, we need

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to find high quality rackets.

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And basically that was the key idea of
everything, of how everything started.

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Putting myself in the, in the, in the,
in the, in my own shoes at the time.

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For the thinking about the
process, I had to buy a racket.

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There wasn't nearly any option
to buy a racket in physical

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stores in Portugal at that time.

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So I was buying them online
from Spanish, uh, online stores.

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And the, the, the purchasing
process was also very difficult for,

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for, especially at that time, we
didn't have a lot of information.

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So it was confusing.

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So many, uh, types of rackets, so
many formats, so many materials,

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so many concepts around the racket.

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So it's, it's.

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So, uh, one, one thing that we had
clear since the beginning also was

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we, we want to have, um, a small
portfolio, which is very easy to

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understand and very easy to explain.

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So this would help not only final
consumers, but also, uh, small

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stores, especially in paddle clubs.

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To explain this easily.

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And that was also where we focused.

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It was on the, on the, on the paddle
clubs, on the pro shops, on the paddle

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clubs in Portugal, um, offering them
this small collection of high quality.

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So it, it also demanded from them a
high, uh, not a high investment initially

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because we had a small collection and
it was easy for them to understand.

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Easy for them to explain.

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And at the same time, we We protected
a lot the positioning of the brand and

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the prices, so they weren't having that
competition that at the time was very

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aggressive, still is, from the online.

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So when someone was interested in
buying a racket from our brand, they

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didn't have the competition from other
online stores selling the same item.

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Very, very cheaper, much more
cheaper than what they were selling.

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So this was the basis of the idea.

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So, uh, we, we started, uh, with, with,
with these three concepts, especially

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in terms of brand concept and commercial
proposal, uh, and then we went from there.

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So why don't you talk to
us about the development?

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Like, uh, at one point you're
just, um, a player, right.

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And you see that there's a need there.

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How do you get to that point?

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Uh, okay.

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So I'm going to develop my
own racket because there's a

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lot of things involved, right?

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It's like number 1, who's going to,
who's going to make them for you?

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Are you going to have
your own special mold?

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Are you going to have what
materials you're going to use

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the characteristics of that?

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Of the, uh, of the record, the
research and development of the

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record, how did that whole process go?

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And how long did that take you
before you, you know, before

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you got where you were satisfied
with the collection that you had?

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So the whole process, it took
around 1 year and a half.

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two years, uh, from the moment we,
we, we had the initial idea until

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we, we, we launched in the market.

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And I think it started as, as most
business started as like a, it's almost a

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silly idea or almost a, uh, Uh, thought,
uh, of course, I had this dream of having

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my own business, especially having my own
business connected to sports because as

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I told you, I'm really a sports fanatic.

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Uh, so everything made sense, but I had
no idea if this was, was going to work.

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I, I didn't understand anything
about, uh, the, the, the production

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of a paddle racket at that time.

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So I did.

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What most people do in this situation,
I Googled it and I Googled it for,

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for, for, for where to make paddle
rackets, where to produce them.

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But I went deep and I got
to a few options, which,

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which we made a connection.

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Started doing some prototypes and then
started, uh, we spent a lot of time

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testing them, uh, and testing them,
uh, with, with, with advanced players

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at the time, because since I was
coming from tennis, I knew most of the

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best players in Portugal at the time
because they all came from tennis also.

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Uh, but not only with, with advanced
players, also with, with more beginner

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players or people not with so much
experience, because in the end, those

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are your true customers because pro
players, they don't play for rackets.

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So, uh, our, uh, we, we targeted all types
of, of, of, of people and we, we started

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recording all the, all the feedback we
had from the different suppliers, the

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different shapes, the different materials.

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And we, we did this around six months, uh,
uh, with, with, uh, about 15 to 20 samples

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from, from four different suppliers.

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And by the end of it, we, we, we had a
very easy conclusion because, uh, the,

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the one, one particular supplier, which is
the same supplier where we still produce

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until today, uh, nearly eight years, uh,
after we've started, uh, was, uh, the,

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the, the biggest winner by far, uh, in
terms of all the choices people made, uh,

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and at the time we, what we felt is that.

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These particular rackets at a different
touch from the rackets that were common

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in the market because they were a little
bit harder than the rackets existing in a

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market which were much more softer and The
feedback we had from people is that being

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these a little bit harder the feeling of
the ball was much more Real for people who

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play who played with with those rackets.

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So We, we kept that, that feeling,
uh, uh, of the racket until today.

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So that's something that we try to do,
is to have this feeling of not very

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soft rackets, a little bit medium hard
rackets because we believe that this is

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a better feeling when you touch the ball.

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You can feel much better where
the ball is going to land and when

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you are going to position the ball
if you have a much softer racket.

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Um, so this, this process went, uh,
for a long time and this was the

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part we didn't control, uh, at all.

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Once we had this, this, this parts more or
less, uh, established, uh, then the rest

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of the process was relatively easy because
then it, it went, it, it came inside my

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area of expertise of, uh, developing a
new brand identity, naming and all, all

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the other things which take time, but
where I was much more comfortable than

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of course, producing a pilot rocket.

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So let me ask you a question.

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Um, When, when you're developing
that, was it just you or did

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you have a group of people?

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Did you have a board?

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I mean, or was it just you?

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No, we were two partners at the
beginning, uh, and it were the two of us.

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Uh, but we were, we had a lot of
help from, from friends who worked

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in the business already at that time.

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They were, uh, paddle
coaches, paddle club owners.

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So they weren't exactly working
in the project with us, but

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they were cooperating a lot.

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So we had like a small group
of people helping us do that.

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And now did you get an investment to
do this or did you fund this, this

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project yourself and your partner?

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No, no.

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We funded everything by ourselves.

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And one of the things that we, we
tried to did since the beginning

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was, was to grow organically, uh,
without, uh, external investments.

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And fortunately, it was
something that we managed to do.

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Of course, in some moments, it's
a little bit difficult, especially

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because of the investments you
have to do when you are kicking off

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the project and also in inventory.

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But fortunately, we were able to
grow organically and the business

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was enough to finance the growth
we had all along the years.

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So let me ask you one thing.

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So do you have a group of engineers
or we just only the two of you because

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what I'm you know, you feel that the
records are first of all, they're very

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good looking brackets and you sense and
you feel the good quality of the racket.

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I mean, maybe you can tell.

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You know, if you, if you know the market,
if you know, if you're a player, you can

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feel that these are good quality rackets.

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How did you come up to that
level of quality and, and,

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you know, and look and feel?

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Okay, first, uh, we were, we were
two in the beginning, then this

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partner I had actually left in
the middle of the project and then

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another person joined the project.

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So I was the one starting and until today.

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Um, but we don't, we don't
have any engineers internally.

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Uh, we, we have a small structure
and that was also something that we

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wanted to have since the beginning.

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So we subcontract a lot.

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We have, we have trusted partners
who work with us, uh, with a lot

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of expertise on that, on that side.

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Um, And of course, as time goes by, we
ourselves, we, we, we, we started to

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have more and more information about the
materials, the production, the quality

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production and how, what we wanted to do.

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So we already have a little bit more
know how, uh, uh, than of what we want.

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Uh, but basically we test a lot.

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That's for me.

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That's, that's key thing.

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We test a lot, different
samples, different materials.

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Um, every time.

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and try to understand how does that
feel, not only for ourselves, but

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for, for a large group of people,
professional players, amateur

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players, and try to understand
exactly how these, these fields.

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But I would say that also the production
process is very, very important because

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although it's, it is very manual to do,
to produce a paddle racket, it's a process

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which from 80 to 90 percent of the full
process, it's manual in all the places.

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Um, But of course the expertise while
using the materials, the temperatures that

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you use to, uh, cook, uh, the, the, the
carbon fibers to put everything together.

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It has a lot of, of, of, of know how
behind this and the place where we

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produce, luckily, I think it's, they
are really, really good, especially

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in terms of the feelings that you
have while playing with the racket.

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So, uh, that was something that we, we,
we, We, we felt very important since

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the beginning, and that's why we, we've,
uh, invested in keeping always the same

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partner, uh, until today, which also
has evolved in this, uh, as, as is, is

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has brought into this their facility.

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A lot of innovation and a lot of
new equipments that allow us to

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be, uh, better every everyday, uh,
uh, while producing new rackets.

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All right.

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So one quick question.

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I mean, um, and, uh, I spent a lot
of time on the paddle core coaching,

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teaching, supervising and all that.

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00:13:37,460 --> 00:13:42,209
And sometimes the students get confused,
you know, when, when you put numbers on

221
00:13:42,210 --> 00:13:44,459
the rackets or names and things like that.

222
00:13:44,990 --> 00:13:46,439
So why don't you explain a little bit?

223
00:13:46,590 --> 00:13:48,080
What, you know, what is it?

224
00:13:48,230 --> 00:13:49,920
Then, you know, why the V 800?

225
00:13:50,330 --> 00:13:52,300
Why the V 9, 950?

226
00:13:52,390 --> 00:13:54,810
Does the number means anything specific?

227
00:13:56,165 --> 00:13:57,465
No, it doesn't.

228
00:13:58,285 --> 00:14:02,705
It's basically the, the, the, the, the
brand, the brand, the brand was, was,

229
00:14:02,865 --> 00:14:08,265
was, uh, brand concept is volts and
it's around energy volt from voltage.

230
00:14:08,764 --> 00:14:12,354
So the, the numbers are, are,
uh, we, we thought an easy

231
00:14:12,355 --> 00:14:13,935
way to identify the models.

232
00:14:13,935 --> 00:14:17,354
We prefer this side than having
difficult names to pronounce.

233
00:14:17,354 --> 00:14:22,524
So we thought we wanted to have a
very easy thing, uh, on how people

234
00:14:22,524 --> 00:14:23,924
should associate to our models.

235
00:14:24,295 --> 00:14:27,314
So this initially were, uh,
the voltage of each racket.

236
00:14:27,905 --> 00:14:33,195
So, uh, in theory, and, uh, eventually,
uh, I think things will, will be, uh,

237
00:14:33,545 --> 00:14:38,314
completely, um, uh, tuned to be like this.

238
00:14:38,444 --> 00:14:41,295
Uh, the voltage should be
from the less powerful racket

239
00:14:41,314 --> 00:14:42,954
into the most powerful racket.

240
00:14:43,485 --> 00:14:46,405
The truth is that it's higher,
the number, the more powerful.

241
00:14:47,325 --> 00:14:51,665
Yeah, it, it should be, it should be,
and it is with, with one exception

242
00:14:51,675 --> 00:14:58,854
because market marketing wise, we, we,
we launched the 800 on top of the 700

243
00:14:58,875 --> 00:15:03,705
because at that time it was a signature
racket and, uh, we thought it made sense.

244
00:15:04,125 --> 00:15:05,575
And we won't change it for now.

245
00:15:06,025 --> 00:15:11,885
But if we take that exception, because
the 800 is actually a round racket, so

246
00:15:11,885 --> 00:15:16,794
it's less powerful than the 700, all
the other rackets are from the less

247
00:15:16,815 --> 00:15:18,445
powerful to the most powerful racket.

248
00:15:18,445 --> 00:15:20,164
So that will be the voltage.

249
00:15:20,434 --> 00:15:23,735
The biggest the number, the
biggest voltage, more power.

250
00:15:23,745 --> 00:15:28,205
So it doesn't mean it's better or
worse, it just means it's more on the

251
00:15:28,205 --> 00:15:30,015
control side or on the power side.

252
00:15:31,640 --> 00:15:32,280
Very interesting.

253
00:15:32,540 --> 00:15:34,120
I love that concept.

254
00:15:34,120 --> 00:15:37,590
I mean, plus the numbers are very
international, so everybody can, if

255
00:15:37,590 --> 00:15:40,270
you're in Germany, if you're in the
United States, go anywhere you are.

256
00:15:40,760 --> 00:15:41,559
They hire the number.

257
00:15:41,559 --> 00:15:46,219
Now, when we come, they come up with these
crazy weird names, you know, the hacks

258
00:15:46,219 --> 00:15:48,139
and this and that, is that good for me?

259
00:15:48,139 --> 00:15:48,699
Is that good?

260
00:15:48,699 --> 00:15:52,329
So I think the simple concept of
they hire the number, the more

261
00:15:52,329 --> 00:15:54,549
power, it makes total sense.

262
00:15:54,919 --> 00:15:56,409
And let me ask one thing.

263
00:15:56,409 --> 00:15:58,639
Where is the company located in Portugal?

264
00:15:59,509 --> 00:16:00,429
We are located in Portugal.

265
00:16:00,950 --> 00:16:02,240
Which is on the north of Portugal.

266
00:16:02,240 --> 00:16:03,950
It's the second biggest city in Portugal.

267
00:16:05,030 --> 00:16:06,780
One of my favorite cities in the world.

268
00:16:08,260 --> 00:16:13,994
So now Portugal is known for making
wine, but not necessarily paddles, right?

269
00:16:13,994 --> 00:16:17,374
So where do you guys manufacture
your, your, your rackets?

270
00:16:18,474 --> 00:16:20,664
So we manufacture our rackets in Pakistan.

271
00:16:20,954 --> 00:16:24,694
Uh, actually, this is something
that we've learned with the process.

272
00:16:24,734 --> 00:16:29,474
As I was telling you, Pakistan, they
have a huge tradition on working

273
00:16:29,474 --> 00:16:32,114
with, uh, fiberglass and fiber carbon.

274
00:16:32,975 --> 00:16:36,045
Especially because of the cricket
bats, which is their number one sport

275
00:16:36,045 --> 00:16:38,635
for, for Pakistan and for India.

276
00:16:39,085 --> 00:16:44,885
So the place, the place where we
manufacture is, it's, it's a big facility.

277
00:16:44,925 --> 00:16:51,214
They produce for a couple of brands, not
only for ourselves, and they had this.

278
00:16:51,459 --> 00:16:55,390
It's experience from the past, which
is tremendously important, especially,

279
00:16:55,760 --> 00:16:59,839
uh, with the products that they,
they use to assemble, uh, all, all

280
00:16:59,839 --> 00:17:01,679
the layers of the racket together.

281
00:17:02,040 --> 00:17:05,140
This is a little bit where the
secret is in terms of manufacturing

282
00:17:05,140 --> 00:17:08,790
a paddle racket besides of course,
using high quality materials.

283
00:17:09,440 --> 00:17:13,960
Usually I say it's, it's, it's,
it's not rocket science at all

284
00:17:14,099 --> 00:17:15,260
to produce a paddle racket.

285
00:17:15,260 --> 00:17:18,829
Of course, you need to get, you
need to, you need to choose a good

286
00:17:18,910 --> 00:17:24,280
carbon fiber, a good foam, and then
you need to know how to produce it.

287
00:17:24,730 --> 00:17:26,329
Basically, that's, that's what it is.

288
00:17:26,329 --> 00:17:30,199
So once you have the good quality
materials, and then you know

289
00:17:30,199 --> 00:17:33,399
exactly how to put them all
together, you have good quality.

290
00:17:33,649 --> 00:17:36,799
If you don't have both things,
there's always room for, for, for

291
00:17:36,799 --> 00:17:38,279
less quality in terms of production.

292
00:17:40,660 --> 00:17:43,960
Do you guys have any professional players
that play with VOL at this moment?

293
00:17:46,200 --> 00:17:47,149
That we sponsor?

294
00:17:48,020 --> 00:17:48,480
Yes.

295
00:17:48,740 --> 00:17:54,839
Yes, right now, right now we sponsor
Alex Chausas, which is currently

296
00:17:54,839 --> 00:17:56,420
I think on the number 27th.

297
00:17:56,490 --> 00:18:01,390
He was the highest jump
on the ranking this year.

298
00:18:01,400 --> 00:18:05,040
He started about I don't
know, close to 100.

299
00:18:05,070 --> 00:18:09,620
And so he was the player who went up
the most is now going to play on the

300
00:18:09,620 --> 00:18:14,120
World Cup for the Argentinian national
team, which was really, really good.

301
00:18:14,750 --> 00:18:19,119
Uh, we also have Federico Mourinho
also on the top 50 players, uh,

302
00:18:19,119 --> 00:18:24,100
off the premier, um, We have Jesus
Moya also playing on the premiere.

303
00:18:24,160 --> 00:18:27,080
Uh, so Spanish, not Argentinian.

304
00:18:27,400 --> 00:18:31,949
And then we, we have a long, long
term, uh, relationship with Ana

305
00:18:31,950 --> 00:18:35,449
Catarina, which is known on the,
on the, on the tour by La Porto.

306
00:18:36,025 --> 00:18:39,065
Because she was the first Portuguese
player to play in the circuit.

307
00:18:39,425 --> 00:18:41,505
She was, uh, she was number six.

308
00:18:41,565 --> 00:18:47,885
She went to number six on 2019 and
she's now around the top 30 and she's

309
00:18:47,905 --> 00:18:50,824
probably the oldest player in the circuit.

310
00:18:51,245 --> 00:18:55,235
Uh, I think she's 46 or 47 years old,
but she's still in amazing shape.

311
00:18:55,625 --> 00:18:59,794
And she's Portuguese, so she's like
a an important flagship for us in

312
00:18:59,794 --> 00:19:01,934
terms of representing us in the tour.

313
00:19:02,604 --> 00:19:06,134
And now we're getting close to the end
of the year, so there's always, uh,

314
00:19:06,760 --> 00:19:10,520
Some movements on, on, on, on that, on
that chapter in terms of sponsorship.

315
00:19:10,520 --> 00:19:14,670
So, um, we, we should have some,
some, some news for next year.

316
00:19:15,960 --> 00:19:17,560
So, let me ask one thing.

317
00:19:17,580 --> 00:19:22,540
So, uh, you know, you've been
on the, on the panel scene

318
00:19:22,540 --> 00:19:25,220
for quite a few years where.

319
00:19:25,925 --> 00:19:31,835
From five years ago to now, do you,
are you from, from the marketing point

320
00:19:31,835 --> 00:19:34,965
of view and from the brand point of
view, do you see a lot of growth?

321
00:19:35,475 --> 00:19:40,384
Uh, where do you see Paddle, you know,
going in the next five, 10 years?

322
00:19:42,224 --> 00:19:47,324
Well, the, the, the, the, the, the
inflection point on Paddle, it was, it

323
00:19:47,324 --> 00:19:49,895
was by far for the industry, for us.

324
00:19:49,895 --> 00:19:53,345
And for everybody was already
in the industry during COVID.

325
00:19:53,875 --> 00:19:58,015
That was the inflection point by far
because Paddle somehow managed to

326
00:19:58,175 --> 00:20:03,945
stay open in most of the countries for
most of the time and with this unique

327
00:20:03,985 --> 00:20:08,525
characteristics that Paddle has of being
very accessible, very easy to play and

328
00:20:08,525 --> 00:20:12,945
very easy to have fun with together
with the sociability that you have

329
00:20:13,445 --> 00:20:15,725
within the Paddle, the Paddle community.

330
00:20:16,245 --> 00:20:20,695
It made it a huge success during those
years where people had no restaurants, no

331
00:20:20,695 --> 00:20:23,805
bars, no discos, no place to be social.

332
00:20:24,455 --> 00:20:30,185
So Paddle grew a lot during
those two years, 2020 and 2021.

333
00:20:30,695 --> 00:20:37,379
Uh, I think Paddle in 2019, should
be, uh, I don't know, present,

334
00:20:37,429 --> 00:20:40,030
uh, about 10 to 15 countries.

335
00:20:40,030 --> 00:20:43,980
And by the end of 2022, it
was already in 100 countries.

336
00:20:43,980 --> 00:20:49,020
So that was the boom off of the sport and
the industry and exactly the same for us.

337
00:20:49,060 --> 00:20:54,639
We, we, we were, we started, we started
very clear with a very clear idea of,

338
00:20:54,639 --> 00:20:58,680
uh, Let's make a test in Portugal,
understand if this has traction and if

339
00:20:58,680 --> 00:21:02,490
people understand the concept, and then
if so, let's make it international.

340
00:21:02,880 --> 00:21:05,609
But we always saw this
as international project.

341
00:21:05,609 --> 00:21:09,439
We, we, we developed the brand to be as,
as you said earlier about the models,

342
00:21:09,439 --> 00:21:13,600
but the brand itself to be very easy
to pronounce in all the languages, to

343
00:21:13,609 --> 00:21:15,060
be understood in all the languages.

344
00:21:15,060 --> 00:21:18,090
And we've always communicated in
English since, since early start.

345
00:21:18,770 --> 00:21:21,870
Uh, so we always saw this
as an international project.

346
00:21:22,260 --> 00:21:23,610
And in 2019.

347
00:21:23,830 --> 00:21:27,929
We ended the year, I don't know,
selling 75 percent in Portugal

348
00:21:28,210 --> 00:21:32,780
and we, we saw a few things for
another four or five countries.

349
00:21:32,799 --> 00:21:39,020
And by the end of, uh, 22, so post
COVID, uh, we, we, we were, we

350
00:21:39,020 --> 00:21:44,070
were selling to over 60 countries
and we were exporting around 85%.

351
00:21:44,760 --> 00:21:47,010
So that was the big inflection point.

352
00:21:47,420 --> 00:21:53,905
I think, I think battle now is, is,
is, It still has a lot of room to grow,

353
00:21:54,304 --> 00:21:58,894
uh, uh, but I don't think it will grow
as fast as it did in these two years.

354
00:21:59,364 --> 00:22:04,554
Uh, the, the, the, the key potentials for
me are our countries exactly as the U.

355
00:22:04,554 --> 00:22:06,314
S., which are huge markets.

356
00:22:06,780 --> 00:22:11,330
And still, uh, on a very early stage,
of course, then you, you have the

357
00:22:11,590 --> 00:22:15,979
same other, uh, potential markets that
you have in all the business, like

358
00:22:15,979 --> 00:22:21,799
China, like India, because they have
huge populations, but I don't see the

359
00:22:22,069 --> 00:22:24,489
potential there as I see in the U S.

360
00:22:24,490 --> 00:22:25,360
Because the U.

361
00:22:25,360 --> 00:22:25,580
S.

362
00:22:25,580 --> 00:22:30,240
also has a huge culture of sports,
a huge culture of racquet sports.

363
00:22:30,670 --> 00:22:34,050
So, uh, I see the big
potential coming from there.

364
00:22:34,060 --> 00:22:39,499
And then you have a lot of small countries
which are starting now, started one year

365
00:22:39,499 --> 00:22:44,280
ago and two years ago, and usually they
take one, two years to get to a decent

366
00:22:44,420 --> 00:22:48,415
dimension and they start being interesting
in terms of, of, uh, Of market.

367
00:22:48,815 --> 00:22:52,935
So there's, there, there are, you have
markets in completely different stages.

368
00:22:53,135 --> 00:22:58,684
Uh, one more, much more mature, uh, other
that are, uh, finishing what I would

369
00:22:58,685 --> 00:23:04,225
call the boom stage, and then you have
a very big group of markets still on the

370
00:23:04,265 --> 00:23:09,464
early stage, which are very still, still
very small, but usually from one, one or

371
00:23:09,464 --> 00:23:12,614
two years, they tend to grow very fast.

372
00:23:13,274 --> 00:23:17,125
So, um, there's a lot of potential
and, uh, in, in most of the countries.

373
00:23:17,520 --> 00:23:21,390
You see that, uh, when, when the
sport starts, usually there's no,

374
00:23:21,450 --> 00:23:28,330
no, uh, there's no courts enough for
all the people that want to play.

375
00:23:28,330 --> 00:23:33,069
So there's, I usually say that our
business in terms of paddle equipment

376
00:23:33,120 --> 00:23:34,644
always comes after the sport.

377
00:23:34,825 --> 00:23:38,514
The, the, the, the, the business related
with the courts construction, of course,

378
00:23:38,514 --> 00:23:43,314
because the first you have to, you need
to have these, uh, complex to, to, to

379
00:23:44,284 --> 00:23:46,284
facilities that will allow people to play.

380
00:23:46,284 --> 00:23:48,935
And then the brands will can sell
because you only have rackets

381
00:23:48,935 --> 00:23:50,074
if you have courts to play.

382
00:23:50,395 --> 00:23:54,164
So there's still a lot, a lot of
room to, to, to, to grow there.

383
00:23:54,174 --> 00:23:58,455
And a lot of, a lot of, uh, a lot of
grounds to build courts in, uh, and

384
00:23:58,455 --> 00:24:00,294
then we'll, we'll, we'll come after.

385
00:24:00,294 --> 00:24:03,644
So I think there's still a lot
of room for Paddle to grow.

386
00:24:04,784 --> 00:24:08,695
So now is Volt entering into
any other type of products?

387
00:24:10,925 --> 00:24:17,835
We, uh, curious enough, we, we, we, we, we
started, uh, uh, very, very, I don't know,

388
00:24:18,894 --> 00:24:24,624
it was about one month ago, not more, uh,
we, we, we are doing a quick, uh, a small

389
00:24:24,644 --> 00:24:29,465
trial in beach tennis, which is picking
up, uh, in some countries in Europe

390
00:24:29,745 --> 00:24:32,134
and in South America, it's very strong.

391
00:24:32,675 --> 00:24:36,394
Uh, we know there are others, other
rocket sports, of course, pickleball.

392
00:24:36,700 --> 00:24:40,260
For example, uh, which is also
something that we we've been

393
00:24:40,260 --> 00:24:41,670
studying and we've been testing.

394
00:24:41,720 --> 00:24:46,970
Uh, so I think that within this, I
would say new racket sports, I think,

395
00:24:47,705 --> 00:24:52,595
The brand can fit and is the last
sufficiently in elastic to, to cover

396
00:24:52,605 --> 00:24:57,875
these grounds, but, uh, our, our strategy
and our focus is clearly on paddle.

397
00:24:57,875 --> 00:25:01,364
We, we still see a lot of room
to grow on paddle and we really

398
00:25:01,364 --> 00:25:02,834
want to be a paddle specialist.

399
00:25:02,835 --> 00:25:08,835
So, uh, I would say that we will, we,
we, we might, uh, open our, our wings

400
00:25:09,205 --> 00:25:13,514
to another, another, uh, categories,
but, uh, that I think that would.

401
00:25:14,070 --> 00:25:17,379
Uh, not take our focus from
parallel where we see clearly

402
00:25:17,379 --> 00:25:19,810
that we have the biggest assets.

403
00:25:20,925 --> 00:25:23,145
Okay, so now United States is pretty big.

404
00:25:23,305 --> 00:25:27,325
Are you going to divide that
territories for distributors or just

405
00:25:27,325 --> 00:25:29,075
have one distributor for all USA?

406
00:25:30,375 --> 00:25:34,125
At this moment, we are, we are
working with one single distributor.

407
00:25:34,134 --> 00:25:37,185
And, uh, I think at this stage, it's.

408
00:25:37,660 --> 00:25:39,220
It's more than enough.

409
00:25:40,080 --> 00:25:44,830
I don't know the markets very deeply,
to be honest, because it's one of the

410
00:25:44,830 --> 00:25:46,879
other problems with paddle industry.

411
00:25:47,170 --> 00:25:51,529
The information is very, very small when
you want to know more about the markets.

412
00:25:52,250 --> 00:25:56,440
But from what I've heard, it's
still, uh, A lot, there's still a

413
00:25:56,440 --> 00:26:00,920
lot of concentration around, uh,
Miami area, uh, and in the other

414
00:26:00,920 --> 00:26:03,180
states, it's, it's still very small.

415
00:26:03,189 --> 00:26:09,880
So I think that, uh, a national
distributor, uh, should be enough for now.

416
00:26:09,960 --> 00:26:16,250
And also for us, uh, we try to have
one unique partner per country, because

417
00:26:16,250 --> 00:26:21,180
we believe it's very important that
this partner can control, uh, 100%,

418
00:26:21,220 --> 00:26:24,760
what is the marketing strategy, the
pricing strategy, commercial strategy.

419
00:26:26,149 --> 00:26:33,969
If possible, I think we will keep the
one single partner in the United States.

420
00:26:34,269 --> 00:26:39,000
Of course, it depends on how the market
evolves, how big it gets and how relevant

421
00:26:39,000 --> 00:26:41,069
it is to have regional distributors.

422
00:26:42,485 --> 00:26:44,045
So one quick question.

423
00:26:44,045 --> 00:26:45,725
Let me ask you from
from the point of view.

424
00:26:45,725 --> 00:26:48,265
I'm always trying to put my
shoes on the student aspect.

425
00:26:48,925 --> 00:26:52,424
So, you know, most of the brands
every 6 months, every once a

426
00:26:52,425 --> 00:26:53,815
year, they change the models.

427
00:26:53,815 --> 00:26:54,825
I mean, the same model.

428
00:26:54,835 --> 00:26:58,084
They change the look of
the racket and all that.

429
00:26:59,705 --> 00:27:02,135
You think that's beneficial
for a racket brand?

430
00:27:02,324 --> 00:27:04,804
It's the same racket painted differently.

431
00:27:04,834 --> 00:27:06,465
They add some new technology.

432
00:27:06,635 --> 00:27:08,855
How do you, how's Vault doing that?

433
00:27:08,905 --> 00:27:14,394
I mean, and how, how, because honestly for
me, the V800, I love the look and feel.

434
00:27:14,394 --> 00:27:15,284
I mean, don't change anything.

435
00:27:15,725 --> 00:27:17,484
It's just a great, great racket.

436
00:27:17,875 --> 00:27:19,054
Well, the new one just came out.

437
00:27:19,105 --> 00:27:19,675
It's a different color.

438
00:27:19,675 --> 00:27:21,264
I suppose it's the same
thing, but I guess.

439
00:27:21,705 --> 00:27:25,385
A question on top of that question
is how often do you change the

440
00:27:25,385 --> 00:27:27,595
characteristics of the racket?

441
00:27:27,795 --> 00:27:31,185
Is it every couple of
years or every three years?

442
00:27:31,605 --> 00:27:35,444
Um, besides just, you know,
every year changing the color,

443
00:27:35,895 --> 00:27:37,465
which a lot of companies do.

444
00:27:39,055 --> 00:27:40,884
Okay, so it's, it's true.

445
00:27:41,165 --> 00:27:42,634
Uh, I think.

446
00:27:42,850 --> 00:27:47,790
Honestly, I don't think business wise,
it's, it's a very, uh, interesting,

447
00:27:47,820 --> 00:27:52,680
uh, thing to do, but it, it, it
was created by the industry itself.

448
00:27:52,720 --> 00:27:57,659
And I think that now players, uh,
they, they, they, they, they need to

449
00:27:57,659 --> 00:28:03,020
have new models every year, even if,
Is as you say, the same racket painted

450
00:28:03,020 --> 00:28:07,770
differently, of course, in an industry
like like paddle or like tennis or

451
00:28:07,770 --> 00:28:11,979
like golf, it's impossible to bring
innovation every year into the product

452
00:28:11,979 --> 00:28:13,750
because it's not a technological product.

453
00:28:13,750 --> 00:28:20,030
So, of course, we continuously work
in, uh, having a better quality,

454
00:28:20,340 --> 00:28:24,790
better production, we're testing new
materials, but it's, it's not possible

455
00:28:24,790 --> 00:28:26,480
to bring innovation every year.

456
00:28:26,480 --> 00:28:29,660
So with this, with, with,
with this, with this trend.

457
00:28:29,955 --> 00:28:32,635
that people are expecting new
models to come every year.

458
00:28:32,635 --> 00:28:37,245
And this, this comes to us, so
people start asking, where are you

459
00:28:37,265 --> 00:28:39,794
going to launch the new, uh, 1000?

460
00:28:41,254 --> 00:28:47,420
So what, personally, what, what, what
we've decided here in Vault was to Change

461
00:28:47,420 --> 00:28:52,100
a little bit this into something that,
uh, it was a little bit more truthful, uh,

462
00:28:53,020 --> 00:28:56,779
when we are launching something new, we
are presenting, presenting something new.

463
00:28:57,190 --> 00:29:01,660
And at the same time, it would be much
more easy to manage business wise, because

464
00:29:01,720 --> 00:29:03,589
if you launch new models every year.

465
00:29:03,790 --> 00:29:07,410
Of course, there's the whole chain
from, from, from the brand owner to the

466
00:29:07,410 --> 00:29:13,099
distributor, to the retailers, which have
to do a clear, a clearance of stock from,

467
00:29:13,130 --> 00:29:15,290
from the previous model to the new model.

468
00:29:15,880 --> 00:29:20,279
So, uh, our plan and our strategy
from actually starting on next year,

469
00:29:20,350 --> 00:29:26,030
uh, it will be to, to launch a new
version of every model every two years.

470
00:29:26,070 --> 00:29:26,960
So every year.

471
00:29:27,185 --> 00:29:31,575
We will change half of our portfolio,
uh, because of course, we know that,

472
00:29:31,715 --> 00:29:34,015
uh, people are expecting new things.

473
00:29:34,025 --> 00:29:36,905
And we, we understand that that is
important to have new things, to

474
00:29:36,955 --> 00:29:40,234
communicate new things, to present to
the consumers and to show also that the

475
00:29:40,235 --> 00:29:42,395
brand is alive and doing new things.

476
00:29:42,675 --> 00:29:47,224
But, uh, but every two years,
so, uh, each model changed one

477
00:29:47,224 --> 00:29:51,245
year, one year, it doesn't, uh,
and that's how we want to do it.

478
00:29:51,850 --> 00:29:52,610
We're doing this.

479
00:29:52,610 --> 00:29:56,290
We want to do with this change
with more than just something

480
00:29:56,320 --> 00:29:57,670
that's just aesthetical.

481
00:29:57,770 --> 00:30:02,190
We want to bring something new to
the to the racket, even if it's a

482
00:30:02,200 --> 00:30:07,969
new material, a new type of carbon, a
new shape of the racket, a new mold.

483
00:30:08,605 --> 00:30:12,495
Uh, for the same shape, it will depend
a lot on what we are working on.

484
00:30:12,565 --> 00:30:18,395
Uh, for next year, we have, we have some,
some news, which of course we are already

485
00:30:18,575 --> 00:30:21,105
working on for, for a large period.

486
00:30:21,535 --> 00:30:26,035
Uh, and these will be, uh, effectively,
uh, uh, changes on the, on the racket

487
00:30:26,085 --> 00:30:30,075
construction, not only on the, on
the, on the, on the pint for the first

488
00:30:30,075 --> 00:30:31,575
three models that we will change.

489
00:30:32,445 --> 00:30:35,165
So, uh, Pedro, so what, what is Volt?

490
00:30:38,480 --> 00:30:38,710
Okay.

491
00:30:38,710 --> 00:30:44,360
So what represents, um, for us, uh, it
always represented a different concept.

492
00:30:44,450 --> 00:30:48,100
Uh, we want, we look, we look for
ways of doing different things

493
00:30:48,100 --> 00:30:54,160
differently, but at the same time, we,
we, we, we want to be very consistent

494
00:30:54,189 --> 00:30:56,170
on what we do and how we do it.

495
00:30:56,170 --> 00:30:59,110
So the initial idea we had, which.

496
00:30:59,585 --> 00:31:03,585
Basically it's, it's having a high
quality product with a different design.

497
00:31:04,075 --> 00:31:08,295
Then of course, uh, we, we, we
didn't stop only on the products.

498
00:31:08,335 --> 00:31:12,275
That's something that we, it's,
it's transferred into the, into

499
00:31:12,275 --> 00:31:15,905
the communication we do into the
way we are present in events.

500
00:31:16,860 --> 00:31:21,660
Uh, because we want to, we want people to
feel, uh, something different when they

501
00:31:21,660 --> 00:31:23,760
are in direct contact with our brand.

502
00:31:24,440 --> 00:31:30,489
Uh, and for the same thing that we,
we, we, we also know which, which is

503
00:31:30,490 --> 00:31:36,060
our ground, uh, of course the market
is big and, uh, we in the end compete

504
00:31:36,089 --> 00:31:40,290
with all the brands, but we don't
want to be as big as the big brands.

505
00:31:40,330 --> 00:31:44,640
We, we, we know exactly which is, uh,
our territory, which is our niche.

506
00:31:45,140 --> 00:31:51,850
Uh, and, uh, I usually say on a very
simple way that, uh, our customer, our

507
00:31:51,850 --> 00:31:57,440
target customer is someone who looks for
a cool racket with very good quality.

508
00:31:58,700 --> 00:31:59,979
I love that.

509
00:31:59,979 --> 00:32:03,010
It's, I feel like Vaub is
sort of like the boutique.

510
00:32:03,825 --> 00:32:06,175
You know, the boutique hotel of
paddle, you know what I mean?

511
00:32:06,185 --> 00:32:10,895
Where it's very precise, the look
and feel, the way it's presented.

512
00:32:11,165 --> 00:32:15,045
It's very, very unique compared
to the massive, you know, the bull

513
00:32:15,055 --> 00:32:16,755
paddles and the noxious and all that.

514
00:32:16,755 --> 00:32:19,175
I think it's, I get the
same feeling, honestly.

515
00:32:19,800 --> 00:32:20,200
Okay.

516
00:32:20,230 --> 00:32:21,560
That's great to hear.

517
00:32:21,560 --> 00:32:23,830
Me and Julien love the V800.

518
00:32:23,960 --> 00:32:25,780
Yeah, that's the racket.

519
00:32:25,810 --> 00:32:28,770
So, so Pedro, what is your number
one selling racket right now?

520
00:32:29,720 --> 00:32:32,440
Right now, our number one
selling racket, it's the 1000.

521
00:32:33,810 --> 00:32:34,270
Really?

522
00:32:34,520 --> 00:32:34,850
Good.

523
00:32:35,120 --> 00:32:35,500
Yeah.

524
00:32:35,700 --> 00:32:36,860
Too much for me, maybe.

525
00:32:38,730 --> 00:32:42,410
The 1000 is, is, it's the most
particular racket we have, actually,

526
00:32:42,410 --> 00:32:45,950
because one of the things that we, we,
we searched for since the beginning

527
00:32:45,950 --> 00:32:50,055
was to produce uh, uh, Uh, all types
of rackets, very comfortable and very

528
00:32:50,055 --> 00:32:51,775
accessible, very easy to play with.

529
00:32:52,135 --> 00:32:56,174
And, uh, actually the 1000 is the only
one which is a little bit, uh, uh,

530
00:32:56,175 --> 00:32:58,195
apart from this, from this concept.

531
00:32:58,605 --> 00:33:02,525
Because we developed specifically for one
player, we sponsored, uh, in the past.

532
00:33:02,905 --> 00:33:05,075
And he, he wanted to do
a very different racket.

533
00:33:05,084 --> 00:33:06,435
He had a very big hand.

534
00:33:06,550 --> 00:33:08,830
So he didn't, he needed a very big handle.

535
00:33:09,310 --> 00:33:12,790
Uh, and then he told us he
didn't need so much area of

536
00:33:12,860 --> 00:33:14,540
impact on the face of the racket.

537
00:33:14,540 --> 00:33:16,630
So it's a small face with a big handle.

538
00:33:17,089 --> 00:33:21,909
And usually I say that, uh, it's a racket
that people, uh, are love it or hate it.

539
00:33:22,490 --> 00:33:23,300
But who loves it?

540
00:33:23,560 --> 00:33:24,400
They don't change.

541
00:33:24,820 --> 00:33:31,840
We have people that are on the 4th, 5th,
1, 000 for the last three years, and

542
00:33:31,900 --> 00:33:35,020
they cannot play with another racket
after, after playing with that racket.

543
00:33:35,060 --> 00:33:39,359
So also, of course, the racket
that's being used by, by players.

544
00:33:40,540 --> 00:33:45,010
For example, now Alex chose us, which is
also happening in terms of visibility and

545
00:33:45,020 --> 00:33:46,840
people look for those kinds of examples.

546
00:33:46,840 --> 00:33:48,630
So I think it also has some impact.

547
00:33:49,890 --> 00:33:52,240
It shows us playing with the 1000 as well.

548
00:33:55,150 --> 00:33:57,409
Yeah, it shows us is playing
with the oneself with the 1000.

549
00:33:59,200 --> 00:33:59,910
Fantastic.

550
00:33:59,910 --> 00:34:01,780
I love everything about the brand.

551
00:34:01,780 --> 00:34:02,950
Congratulations.

552
00:34:03,510 --> 00:34:07,170
And, uh, we wish you all
the best luck of the world.

553
00:34:07,200 --> 00:34:10,409
We are truly believers of the
vault, especially the 800.

554
00:34:10,560 --> 00:34:11,950
It's our favorite rocket.

555
00:34:12,579 --> 00:34:15,019
So, uh, we wish you all
the best luck in the world.

556
00:34:15,060 --> 00:34:17,820
And then hopefully we'll
see you soon here in Miami.

557
00:34:18,650 --> 00:34:18,929
Guys.

558
00:34:18,929 --> 00:34:19,629
Thank you so much.

559
00:34:19,729 --> 00:34:20,929
It was great talking with you.

560
00:34:20,949 --> 00:34:24,270
And, um, I hope you, you,
you keep loving the brand.

561
00:34:24,640 --> 00:34:26,350
We are all things paddle.