Scott Kerr is joined by Benoit de Clerck, CEO of Swiss luxury watch manufacturer Zenith, to discuss the opportunities and challenges facing the 160-year-old brand and his vision for continued growth. He also talks about what brought him over from Panerai to LVMH Watches to lead Zenith, why Zenith's El Primero watch movement is regarded as one of the world’s best and most accurate, how Zenith has been faring through a slumping luxury watch market, and how it's bringing more younger watch buyers and women into the brand. Plus: Why Zenith was the first Swiss watchmaking manufacture to open itself to the public.
Featuring: Benoit de Clerck, CEO of Zenith (zenith-watches.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
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Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Want to get in touch? Email us, scott@silvertoneconsulting.com