The Win Rate Podcast with Andy Paul

Andy is back with another all-star panel of sales experts including, Andrew Sykes, CEO of Habits at Work and Adjunct Professor at Kellogg Executive Education, Ian Campbell, CEO of Nucleus Research, and Amy Hrehovcik, Director of Enablement at CROP. They critique the over-structured and impersonal approaches prevalent in both B2B sales. They explore how repetitive 'discovery' phases, erode customer trust and advocate for a more empathetic, genuine sales approach. Andy talks about his positive experiences in auto leasing and the potential for change in B2B sales perceptions by fostering better client relationships and ultimately improve sales outcomes.

Take some time to listen to this terrific full episode on Apple or Spotify (and others)

Host Andy Paul is the expert on modern B2B selling and the author of three best-selling, award-winning sales books, including his latest 'Sell Without Selling Out.' Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

What is The Win Rate Podcast with Andy Paul?

The world's best conversations about B2B selling happen here. This exciting new podcast from Andy Paul, the creator and host of the Sales Enablement Podcast (with 1200+ episodes and millions of downloads) is focused on the mission of helping increase your win rates by winning a bigger percentage of the deals in your pipeline. In this unique round table format, Andy and his panel of guest experts share the critical sales insights, sales perspectives and selling skills that you can use to elevate your sales effectiveness and create the buying experiences that influence decision-makers to buy from you. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!