SE4 EP42: Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS

So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns. Here is a summary of our discussion: Personalization powers product recommendations, product bundles as well as 2-point predictive segments, Image tracking recognition is making improvements in ecommerce personalization Nosto can serve dynamic content and product recommendations to Klaviyo emails The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers At the moment we have Predictive segmentation in place assisted by data science and marketing teams, Verticalisation: fashion and beauty are the most innovative verticals SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different    ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb<<   ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.   That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/2x for more.

Show Notes

So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization.

I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns.

Here is a summary of our discussion:

• Personalization powers product recommendations, product bundles as well as 2-point predictive segments,
• Image tracking recognition is making improvements in ecommerce personalization
• Nosto can serve dynamic content and product recommendations to Klaviyo emails
• The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers
• At the moment we have Predictive segmentation in place assisted by data science and marketing teams,
• Verticalisation: fashion and beauty are the most innovative verticals
• SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

Creators & Guests

Host

Kunle Campbell

Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

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