Connect with Joel here:
Key takeaways:
- Many coaches struggle with marketing and feel misaligned.
- Authentic marketing is about sharing who you are.
- Connection is more important than numbers in coaching.
- Coaches often see clients as numbers, losing the essence of connection.
- Self-worth should not be outsourced to external validation.
- Dumbing down oneself prevents authentic connection.
- Emotional resonance is key to building trust with clients.
- Facilitating paradigm shifts creates lasting connections.
- People crave authenticity and realness in coaching.
- Connection leads to trust, which is essential for business growth.
Sound bites:
"You need to know who you are to connect."
"Trust leads to influence and authority."
"Be of service, give more than you ask."
Time stamps:
00:00 The Struggle of Coaches with Marketing
03:09 Finding Authenticity in Marketing
06:01 Mistakes Coaches Make in Marketing
11:48 The Importance of Connection
19:39 Three Levels of Connection for Coaches
What is The Elevated Coach Podcast?
The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big.
The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health.
If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.