Rework

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Summary

An interview with the designer who developed Hey's visual branding.

Show Notes

Basecamp's marketing designer, Adam Stoddard, talks about how Hey's visual brand came to be. He discusses influences from Pixar to Charles and Ray Eames to The Raveonettes, and reflects on what it's like to work as a department of one on such an all-encompassing project.

Show Notes

Manos: The Hands of Fate - 00:04

Mystery Science Theater 3000 - 00:07

Our previous episode "Hey, What's Going On?" with Jason Fried and David Heinemeier Hansson giving an overview of Hey - 00:35

Our previous episode "Designing Hey" with Jonas Downey - 00:38

Our previous episode "An Email Account Is Born" with Merissa Dawson, on creating a demo account - 00:40

Adam Stoddard on Twitter - 00:58

Hey.com - 1:08

"Screen emails like you screen calls" - 2:59

"How it works" - 4:25

Toy Story of Terror! - 8:42

Procreate app - 9:27

Charles and Ray Eames - 16:22

A 2003 article about The Raveonettes albums that are written with just three chords and in one key - 21:12

What is Rework?

A podcast by Basecamp about the better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.