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Riccardo Stewart: Hey, I am gonna
welcome you guys back to another

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episode of the A-W-M-N-F-L Podcast.

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My name is Ricardo Stewart, and I'm
your host and I'm joined with my friend

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Sam Acho, Zach Miller and Jeff Locke.

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Fellas, it is that time of the year.

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Where it's, uh, I don't know, it's a time
of year for me, it's like, what is it?

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Today is the day before Thanksgiving as we
record that, it, it's just time to think

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about all the things you're thankful for.

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And so I'm gonna start first with telling
you, Zach, I'm thankful for you, Sam.

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I'm thankful for you and Jeff.

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I'm thankful for you.

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Zach Miller: Right back at

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Jeff Locke: I,

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Sam Acho: I was right back at you, coach.

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Riccardo Stewart: gonna say,
you Hey guys, I threw that lob.

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I was gonna, I was waiting and so,
but I think about, I think about

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this time of the year because
I think about Christmas movies.

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Okay, Sam, I'm gonna ask
you a quick question.

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What's your favorite Christmas movie?

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Sam Acho: I think it's gotta
be one of the home alones.

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You know, I remember being a
little kid and watching the

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Home Alone movies and just.

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Being scared with McCall Culkin
and trying to figure out like,

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are these bad guys gonna come in?

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So one of those home alone was
probably one of my favorites.

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I don't remember which one.

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Riccardo Stewart: Yeah.

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I, I, uh, I would say for me it's
definitely home alone one, my

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favorite Christmas movie and the
idea of, like you said, the bad guys

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scoping the house, trying to come in
and take what's that's not theirs.

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And I think that's my, my segue
into what I wanna talk about today,

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and that is the idea of privacy
and primarily digital privacy.

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Because when that movie was filmed.

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There wasn't Facebook, Twitter, there
wasn't just the digital presence that,

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that people have now, and all three of
you guys played in, played in the NFL.

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You guys are, are famous people,
Sam, you're still on TV and, and

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people can figure out where you're
at and where you purchase things and

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where you live and things like that.

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That it is very, very important for
NFL players to be able to have privacy.

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We've looked in the news and we've
seen several players have had the home

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alone experience, you know, sadly.

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And so I want to be able to talk about
that and primarily from, from a financial

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side, is like, why in the world would the
financial team be be thinking about this?

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And so, Sam, how important
is privacy for NFL athletes?

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Sam Acho: Yeah.

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Privacy is often overlooked by NFL
athletes because so much of your

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focus is either what you're doing on
the field, or it's about maybe your

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family or your finances, but what
you don't realize is that privacy is.

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Intertwined in all of those conversations.

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I have guys who I played with,
played against guys who I even

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work with on TV who have had their
homes broken into, either while

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they're in studio or as athletes.

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Guys like Joe Burrow, Patrick Mahomes,
guys who, uh, Shado Sanders, their

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houses are getting broken into because
there's people out there that pay money

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to try to find out where you live.

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And so there are ways to try and
get that protected, and that's

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what a lot of athletes miss.

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Riccardo Stewart: Zach, at one point
you were, you know, the highest

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paid person in your position.

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You played for the Raiders, you
played for the Seahawks, like

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you knew the name Zach Miller.

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Did anybody ever approach you
about making sure that you were

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protected from a privacy standpoint?

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And, and, and if they did, did
it come from your financial team?

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Zach Miller: They never did.

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Uh, no one said anything about it.

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No one helped me out.

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My financial advisor never, never told me.

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It might be something I.

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Should do, or, you know, give
me, somebody help me out here.

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So when I bought my house here in Arizona,
obviously didn't know any of the things

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I know now some of the things, uh, Jeff
will talk about of, of having your home

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address out there, the local newspaper.

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Just puts out that my wife and I
buy a house in Paradise Valley List

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price, uh, address everything just for
the whole internet to have forever.

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And so you don't know what you don't, you
know, you don't, you, you make mistakes

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when you don't have the right team.

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Riccardo Stewart: Yeah.

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Yeah.

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That is, uh, that is definitely the truth.

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And so, Jeff, Zach just talked about
it in terms of you talking about this

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privacy part, like when and what are,
what are the common ways that you see that

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NFL athletes are exposed as it relates
to just the digital side of things?

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Jeff Locke: Yeah, so the first
way NF officers are exposed is

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just how everybody's exposed.

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So like.

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a question for you, for you guys.

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When you download an app, right?

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What's the first thing that pops up on
the app before you're able to use the app?

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Is there like a little
checkbox that says something?

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You gotta check?

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What does it say?

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Anyone?

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Sam Acho: capture, like, hey, making
sure you're a real person and not a

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Jeff Locke: No, no, no.

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Behind the bot, right?

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There's one that says probably
user agreement, right?

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How many of you guys actually read it?

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Zach Miller: No, no one reads user

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Jeff Locke: No one.

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No one reads it.

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I don't even read it.

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And I'm the guy that reads the fine print.

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Right, but in that user agreement is
a clause that pretty much says we can

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sell your data to third parties, right?

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On almost any app, right?

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That's how a lot of companies
make money, is by selling it

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or sharing it with other apps.

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So everyone has their data
online, no matter what.

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Right?

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Happens to regular people,
happens to athletes.

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It goes to these data broker sites online.

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There's hundreds of them
that have addresses.

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Socials, right?

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There's data breaches that then link leak,
really sensitive stuff, social security

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numbers, date of births, stuff like that.

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So it's out there for everyone.

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Athlete data is just way more
valuable than the average person.

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People go and seek it.

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People go and pay for that data
because they wanna do athlete's harm,

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whether it's stealing credit card info.

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Whether it's, um, impersonating
you to try and get a loan or to try

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and do something financially, or
it's what we've talked about, try

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to find out where you live, right?

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To do a robbery or, or even worse.

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So it's all out there.

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It's really hard to stop it.

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There's ways, but athletes are just
more sought after in the world.

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Riccardo Stewart: It's, it's interesting,
interesting because a lot of times you

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hear people when it comes to our world.

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Talk about asset preservation
and so forth, but they don't

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really get this information.

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As you said, Zach, they don't really
get guidance from their financial team

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to say, Hey, here's something you need
to be thinking about in terms of how

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to put your house in a way where people
can't find you, or how to put yourself

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on the internet in a way where it's hard
to find you and you know, Sam, is that

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something you see that the financial
team should be helping these athletes?

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I.

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Sam Acho: I, I, I do, I believe that.

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When you think about you, you and
your family, you're not just thinking

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about, okay, how much money can I
make from an investment perspective?

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You're also thinking
of, is my family safe?

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Like, is my family going to be okay
when I'm traveling and going to

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go announce this game or when I'm
gonna go and play, play this game?

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Am I sure my family is safe?

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And sure you can get security
cameras and things like that.

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But I think that if you're a financial
advisor, financial team, the people

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who are your trusted, most trusted
people should be thinking about your

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family in the same or similar way
that you are thinking about your

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family when it comes to protecting
them, both online and also in person.

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Riccardo Stewart: And then just a
follow up to that question, do, do

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you believe it's worth the cost?

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Sam Acho: Absolutely.

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Uh, I was talking with one of our clients
in the baseball world, and this is before

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I knew much about some of the digital
security, and I'd heard about some of

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the break-ins and I was at a workout
facility here in Dallas and he went

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on and on and on and raving about man.

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He's like, dude, thank y'all so much.

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I said, why?

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He's like, because I had my house broken
into years ago, and then I heard about

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some of the privacy stuff that you all do,
and I said, Hey, I need that right now.

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And since then, I, now I leave home.

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This guy's a World series
champion multiple times.

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He's like, now I leave
home with peace of mind.

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He said, when my house got broken
into, I was there, my wife was

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there, we were all upstairs.

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I was scared.

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She was scared, but it was like, dude,
that the, the, the, the benefit that I

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have, the cost can't even be compared to
the benefit of knowing that we're safe.

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Riccardo Stewart: Zach,
I'm gonna just come to you.

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Just, is there any other ways you think
if you're talking to an F athlete,

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athlete and you're saying like, here
are maybe some other ways we haven't

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touched that you could be exposed.

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Zach Miller: Yeah, I mean we, we hit
on some of the major ones, but as you

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make more money, you are more likely
to be a target from either hackers,

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people that want to impersonate
you like Jeff mentioned, or even.

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Stalkers or fans that, you know, with
the whole NFL gambling world now, like

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people are trying to get access to you
and having a kind of wall or shield

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up, um, it makes sense for, for NFL
guys that have the kind of net worth.

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I mean, that's what money's for is
to, to pay for things that can help,

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you know, make you a better player,
protect your family, doing the

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most important things money can do.

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And so you should have that
kind of resource in place.

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It's just part of, it's part of the whole.

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Being wealthy as an NFL athlete, uh,
world, you just have to accept it.

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Put the best team in place, put the
best resources in place to protect

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yourself, and, and you can stop
almost all of the stuff that you kind

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of see in the news with other guys.

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I.

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Riccardo Stewart: Okay.

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I want you, Jeff, to land the plane here
and I'm gonna ask you two questions.

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The one, the first one is.

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Is anything else you would
add to this conversation?

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Because on our team you are,
you're, you're the point person.

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I mean, and I, I've been in meetings
with you, um, with companies that we've

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met with that do this digital security.

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And so anything would you add to it?

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And then the follow up to that
would be where would you point

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someone who's listening to this
podcast going, okay, digital.

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I mean like, is this is an app or is
it something far bigger than that?

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And, and like, what direction
do I get pointed to?

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But starting first with
anything else, would you add.

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Jeff Locke: Two.

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Two quick things is just when,
whenever you buy a home or sell

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a home, that's like one of the
most exposed you're ever gonna be.

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That's one thing we help our
clients with all the time, is

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making sure those are private.

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'cause a home transaction in the United
States, you have to publicly disclose

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the transaction on county websites.

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And every county in the United
States is different on how they

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disclose what happened, but.

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Literally data brokers and people
trying to do bad things, sweep

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all those transactions and sell
it to bad people all the time.

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Protecting that information, right?

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And then something as simple as
looking at your phone settings, right?

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Most people don't do this
when they get a phone, right?

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Apple, all these companies, all these apps
make money by being able to share your

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info across to other companies, right?

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It's billion.

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The dollar industry, you need to
go in there and you need to change

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your settings and look that up.

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And then in terms of companies that
can help, there's many out there.

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There's ones that do kind
of an okay job, right?

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They kind of sweep things on
the internet, you know, look for

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things every once in a while.

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And then there's certain companies
that we work with that we can tell

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you more about if you reach out that
do this for C-suite executives, CEOs,

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artists, entertainers, and athletes.

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And they know the exposure.

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They know all the tricks in the book that
these hackers and these bad actors are

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coming at you with, and they help stop it.

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Riccardo Stewart: Yeah, thanks.

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I, I know, uh, those of you listening like
this is not an easy one 'cause like, man,

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this one kind of makes me a little afraid.

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The point is that you're, you're
protected and it's something that you

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think about because likely your financial
advisor is gonna talk about investments.

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Right.

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You might get someone to
think about insurance.

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What happens to my body?

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What happens to my family if I'm not here?

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But what about when your family's here
now and how do you stay protected?

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And it's not running away and
hiding, but it's being made aware

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of the dangers that are out there
so that you could be protected.

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And so obviously there's some things we'd
love to disclose to you that we couldn't

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on the podcast if you want information or.

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Who do you get pointed to?

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We'd love to be able to show you
the resources that we use, and

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so feel free to reach out to us.

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You can shoot us a text.

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Our number is 6 0 2 9 8 9 5 0 2 2.